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Enterprise 2.0
Jessica Keyes

"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of ... Weiterlesen
Fester Einband, 425 Seiten  Weitere Informationen
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"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"--


Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy and development firm started in New York in 1989.

Keyes has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University, and San Francisco State University. She is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill's computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding board of director member of the New York Software Industry Association. She completed a 2-year term on the Mayor of New York City's Small Business Advisory Council. She currently facilitates doctoral and other courses for the University of Phoenix and is a member of the Faculty Council for the College of Information Systems and Technology. She has been the editor for WGL's Handbook of eBusiness and CRC Press's Systems Development Management and Information Management.

Prior to founding New Art, Keyes was managing director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker's Trust, both in New York City. She holds a master's degree in business administration degree from New York University, and a doctorate in management. A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books:

The New Intelligence: AI in Financial Services (HarperBusiness, 1990)
The Handbook of Expert Systems in Manufacturing (McGraw-Hill, 1991)
Infotrends: The Competitive Use of Information (McGraw-Hill, 1992)
The Software Engineering Productivity Handbook (McGraw-Hill, 1993)
The Handbook of Multimedia (McGraw-Hill, 1994)
The Productivity Paradox (McGraw-Hill, 1994)
Technology Trendlines (Van Nostrand Reinhold, 1995)
How to Be a Successful Internet Consultant (McGraw-Hill, 1997)
Webcasting (McGraw-Hill, 1997)
Datacasting (McGraw-Hill, 1997)
The Handbook of Technology in Financial Services (Auerbach, 1998)
The Handbook of Internet Management (Auerbach, 1999)
The Handbook of eBusiness (Warren, Gorham, & Lamont, 2000)
The Ultimate Internet Sourcebook (Amacom, 2001)
How to Be a Successful Internet Consultant, Second Ed. (Amacom, 2002)
Software Engineering Handbook (Auerbach, 2002)
Real World Configuration Management (Auerbach, 2003)
Balanced Scorecard (Auerbach, 2005)
Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner's Guide (Auerbach, 2006)
X Internet: The Executable and Extendable Internet (Auerbach, 2007)
Leading IT Projects: The IT Manager's Guide (Auerbach, 2008)
Marketing IT Products and Services (Auerbach, 2009)
Implementing the Project Management Balanced Scorecard (Auerbach, 2010)
Social Software Engineering: Development and Collaboration with Social Networking (Auerbach, 2011)


Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable. Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book: * Describes the functions of social networking in the context of today's enterprise * Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting * Supplies a complete discussion on how to prepare staff for social enterprising * Explains how to measure and manage social networking This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.


The Human Side of Technology
Rise of the Modern Internet
Technology Becomes an Extension of Ourselves
Why We Use the Web
The Changed Nature of Work
The Technologically Enabled Worker
Key Point

The Social Enterprising Environment
The Social Network
The Enterprise Social Network
Collaborative Applications
Key Point

Web 2 to Enterprise 2
Tools That Provide Networking Capabilities
Wikis in Action
Meaning-Based Computing
Semantic Web
Virtual Worlds
Knowledge Management Tools
Key Point

Managing Knowledge through Social Enterprising
The Knowledge Worker
Knowledge Management and Knowledge Sharing
     Cross-Cultural Differences
Organizational Culture's Effect on Knowledge Sharing
IT Support's Effect on Knowledge Sharing
Techniques for Promoting Knowledge Sharing
Worker Study
Recommendations for Making It Work
Key Point

Data of Social Enterprising
Intelligent Systems
Semantic Standards
Enterprise Information Management
     Content Management System (CMS)
     Document Management Systems/Electronic Document
     Management Systems
     Digital Asset Management
     Data Mining
Key Point

People Prep
A Question of Productivity
Social-Based Creativity Development
Communications and Group Productivity
Promoting Collaboration
     Verbal Cues
     Best Practices
     Expert Interviews
     Job Aids
     Knowledge Fairs
     Knowledge Maps and Inventories
     Learning Games
     Lessons Learned Debriefings
Key Point

Business Process Social Enterprising
Marketing to the Masses
     Virtual Trade Shows
     Public Relations
Marketing Control
     Social Marketing
Risk Management
     Risk Avoidance
Project Management
     Collaborative Development Environments (CDEs)
     Retrofitting a Methodology to Incorporate Social Networking
Key Point

Social Performance Measurement and Management
Adopting the Balanced Scorecard
Attributes of Successful Project Management Measurement Systems
Measuring Project Portfolio Management
Project Management Process Maturity Model (PM)2 and Collaboration
Key Point

Mobile Social Enterprising
Pervasive (Ubiquitous) Computing
Mobile Social Networking
Software Platforms
Key Point

Legal, Privacy, and Security Issues
Website Legal Issues
Developing Your ePolicy
Security Issues
Web Server Security
Protecting Mobile Devices
Key Point

Appendix ASocial Networking Tools
Appendix BCommunity of Practice Practitioner's Guide
Appendix CKnowledge Discovery Techniques
Appendix DStaff Competency Survey
Appendix EBehavioral Competencies
Appendix FBalanced Scorecard Metrics
Appendix GGlossary
Appendix HWorker Study Results
Appendix IComputer Use Policy
Appendix JBest Practices Security Checklist



Titel: Enterprise 2.0
Untertitel: Social Networking Tools to Transform Your Organization
Autor: Jessica Keyes
EAN: 9781439880432
ISBN: 978-1-4398-8043-2
Format: Fester Einband
Herausgeber: Taylor and Francis
Genre: Betriebswirtschaft
Anzahl Seiten: 425
Gewicht: 816g
Größe: H235mm x B156mm
Jahr: 2012
Auflage: New.


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