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The Biased Mind

  • Kartonierter Einband
  • 187 Seiten
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Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how... Weiterlesen
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Beschreibung

Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how we all struggle to cope with the maelstrom of choices, influences and experiences that come our way. The authors have slogged through piles of dry research papers to provide many wonderful nuggets of information and surprising insights. For example: Why is an upside-down red triangle such a powerful warning sign on the road? What is the best kind of alibi? What makes the number 7 so special? Why is it better to whisper words of love into the left ear? Will that recent marriage last? Why is it that the French eat snails but not slugs? The reader will discover the amazing tools and shortcuts that millennia of evolution have built into our brains. And this knowledge is power! Knowing more about how the human mind connects the dots helps us understand why decision-making is so tricky. With insights from evolutionary psychology, we become better equipped to understand ourselves and others and to interact and communicate more effectively.

A collection of fascinating and entertaining examples to illustrate that our mental biases are more rational than we may believe

Provides an understanding of how evolution has shaped human thinking

Interprets remarkable and sometimes little known research results

Sheds light on human decision-making - in economics but also in relationships

Authored by two internationally renowned experts on risk perception

Includes supplementary material: sn.pub/extras



Autorentext

Michel De Lara is an internationally renowned scholar in the mathematics of risk and decision for sustainable management. After having graduated from École Polytechnique, in Paris, he developed his career at École des Ponts ParisTech, in France. He has broad interests that encompass ecology, psychology and economics and has published several books with Springer.

Jérôme Boutang is Executive Director of the Center on Atmospheric Pollution and Greenhouse Gases (CITEPA), in Paris, France. With a background in Agronomy and Economics, as well as 25 years of successful international consulting and industry marketing, he has long been confronted with risk perceptions regarding food and environmental issues.



Inhalt
Introduction.- Embark on the mind tour.- Better be paranoid to survive.- We like things the way they are.- Our detective mind grasps clues and narrates.- Images call more to mind than words and numbers.- How to balance pros and cons and other helpful hints.- I frame, you're framed.- Epilogue: does it really pay to weigh up our biases.

Produktinformationen

Titel: The Biased Mind
Untertitel: How Evolution Shaped our Psychology Including Anecdotes and Tips for Making Sound Decisions
Autor:
EAN: 9783319165189
ISBN: 978-3-319-16518-9
Format: Kartonierter Einband
Herausgeber: Springer, Berlin
Genre: Psychologie
Anzahl Seiten: 187
Gewicht: 328g
Größe: H13mm x B235mm x T156mm
Jahr: 2015
Untertitel: Englisch
Auflage: 1st ed. 2016
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