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Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing

  • Fester Einband
  • 320 Seiten
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Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy a... Weiterlesen
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Beschreibung

Autorentext

Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.



Klappentext

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.



Inhalt

Chapter - 00: Introduction; Chapter - 01: What is strategy?; Chapter - 02: Scenario - Establishing the current situation; Chapter - 03: Targets - Setting objectives; Chapter - 04: Reach - Researching your customers; Chapter - 05: Awareness - Planning your marketing campaign; Chapter - 06: Tactics - Selecting the right channels; Chapter - 07: Execution - Implementing your marketing strategy; Chapter - 08: Generate - Tracking the results; Chapter - 09: Yield - Analysing your strategy's success; Chapter - 10: Common pitfalls in marketing strategy; Chapter - 11: Glossary; Chapter - 12: Further resources;

Produktinformationen

Titel: Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
Autor:
EAN: 9781789667431
ISBN: 1789667437
Format: Fester Einband
Herausgeber: KOGAN PAGE
Anzahl Seiten: 320
Gewicht: 778g
Größe: H163mm x B237mm x T30mm
Jahr: 2021
Untertitel: Englisch