Autorentext

Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.

Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.

Klappentext

This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies. Each chapter systematically builds upon core business concepts while integrating essential statistical frameworks and analytical approaches.

Designed for universal application across undergraduate, postgraduate, and professional settings, this text bridges theoretical knowledge with practical implementation. Readers will benefit from:

Real-world case studies demonstrating successful analytics integration across industries

Interactive learning elements that reinforce key concepts through hands-on application

Industry insights from leading professionals who leverage analytics daily

Practical applications showcasing how analytical frameworks solve authentic business challenges

The text addresses critical statistical concepts while providing a road map for organizations to enhance communication, foster inclusion, and develop data-driven leadership. Students will learn how to develop working analytical models that eliminate decision-making biases, improve cross-functional collaboration, and drive measurable business outcomes.

This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.

Inhalt

Chapter 1: Introduction to Business Analytics Chapter 2: Economics and Business Analytics Chapter 3: Entrepreneurship and Business Analytics Chapter 4: Marketing Analytics Chapter 5: Ethics in Business Analytics Chapter 6: Management and Business Analytics Chapter 7: Leadership and Business Analytics Chapter 8: Finance and Business Analytics Chapter 9: Accounting and Business Analytics Chapter 10: Human Resources and Business Analytics Chapter 11: Supply Chain and Distributor Analytics Chapter 12: Risk Mitigation through Analytics Chapter 13: Business Types and Their Analytical Approaches Chapter 14: The World of Technology and Their Analytical Approaches Chapter 15: The Global Analytic Approach of Regional and International Management Appendix 1: How To Perform Data Analytics Using Microsoft Excel Appendix 2: Sample Case Studies Using Microsoft Excel