Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry

Informationen zum Autor James M. Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography , An Introduction to Geography: People Places and Environment , and The Changing U.S. Auto Industry: A Geographical Analysis . Klappentext From the creation of fast food to the design of cities, the automobile has shaped nearly every aspect of modern American life. James M. Rubenstein documents the story of the automotive industry, revealing it as a vigorous shaper of the American economy as well as an industry constantly struggling to redefine itself. "What makes [Rubenstein's] book noteworthy is that he has brought together material that is usually the preserve of different types of scholarship, and done so in a straightforward manner impressive in scope."-- Technology and Culture "A comprehensive history of the automobile industry with much data on production and the market . . . The book is fascinating."-- Science, Technology and Society "This is a book written for the person who wants to learn everything there is to know about the history, economics, sociology, engineering practices, marketing strategies, and biographies of leading figures associated with the automobile industry, all contained in a single, easy-to-read story."-- Professional Geographer James M. Rubenstein is a professor of geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People, Places, and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis. Zusammenfassung automotive industry has been and remains a vigorous shaper of the American economy. Inhaltsverzeichnis Contents: 1. From Mass Production 2. To Lean Production 3. From Making Parts 4. To Buying Parts 5. From Deskilling the Workforce 6. To Reskilling Labor 7. From a Class-based Market 8. To a Personal Market 9. From Dealing with Customers 10. To Serving Customers 11. From a National Market 12. To an International Market ...

Autorentext

James M. Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People Places and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.

Klappentext

From the creation of fast food to the design of cities, the automobile has shaped nearly every aspect of modern American life. James M. Rubenstein documents the story of the automotive industry, revealing it as a vigorous shaper of the American economy as well as an industry constantly struggling to redefine itself.

"What makes [Rubenstein's] book noteworthy is that he has brought together material that is usually the preserve of different types of scholarship, and done so in a straightforward manner impressive in scope."--Technology and Culture

"A comprehensive history of the automobile industry with much data on production and the market . . . The book is fascinating."--Science, Technology and Society

"This is a book written for the person who wants to learn everything there is to know about the history, economics, sociology, engineering practices, marketing strategies, and biographies of leading figures associated with the automobile industry, all contained in a single, easy-to-read story."--Professional Geographer

James M. Rubenstein is a professor of geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People, Places, and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.

Zusammenfassung
automotive industry has been and remains a vigorous shaper of the American economy.

Inhalt

Contents: 1. From Mass Production 2. To Lean Production 3. From Making Parts 4. To Buying Parts 5. From Deskilling the Workforce 6. To Reskilling Labor 7. From a Class-based Market 8. To a Personal Market 9. From Dealing with Customers 10. To Serving Customers 11. From a National Market 12. To an International Market