Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.

'...an important contribution to a lagely neglected area. Furthermore, its laudable attempt to bridge the academic and corporate worlds...will certainly reward the dedicated reader.' - Wayne Visser, Ethical Performance

Autorentext
IAN W. JONES is a Management Lecturer at Somerville College, University of Oxford, UK, a Fellow of St Andrews Management Institute, UK, and DBA Research Director at the Edinburgh Business School, UK. He, together with Michael Pollitt, leads the Ethics, Regulation and Globalisation project at the Centre for Business Research, University of Cambridge, UK.

MICHAEL POLLITT is a Reader in Business Economics at the Judge Business School, University of Cambridge, UK. He is also Fellow and Director of Studies in Economics and Management at Sidney Sussex College, Cambridge, UK.

DAVID BEK is a freelance research consultant specialising in economic, social and development geographies. Since 2004 he has conducted research on corporate citizenship at the Centre for Business Research, University of Cambridge, UK.

Inhalt
Multinationals in their Communities: A Social Capital Approach to Corporate Citizenship Projects Corporate Citizenship: Definitions and Expenditure Key Players in the Corporate Citizenship Debate: CSR's Rapidly Evolving Institutional Matrix Social Capital and Multinationals Multinationals and Community Engagement in South Africa and Mexico Multinationals and Community Engagement in Poland Diageo and its Corporate Citizenship Programme Anglo American plc and its Corporate Citizenship Programme GlaxoSmithKline and its Corporate Citizenship Programme Vodafone Group plc and its Corporate Citizenship Programme What Makes for Good Corporate Citizenship Projects and Programmes? Learning the Lessons: What Directions Should Corporate Citizenship Programmes Take in the Future?