How to Start, Run, and Stay in Business

Die gründlich überarbeitete und aktualisierte Neuauflage der "Bibel" für Unternehmer: Der klassische Leitfaden zur Gründung und Führung eines kleinen Unternehmens. Mit klaren, nüchternen und praktischen Ratschlägen für Unternehmer zu allen Aspekten des Geschäftsbetriebs - angefangen bei der Finanzierung und Standortwahl bis hin zur Einstellung von Mitarbeitern, Lagerhaltung, Preisgestaltung und Führung von Geschäftsunterlagen. Diese Neuauflage enthält aktualisierte Informationen zur Kapitalbeschaffung, Personalverwaltung, Verbesserung der Kundenbetreuung, zu internationalem Vertrieb von Produkten und Dienstleistungen sowie zur Nutzung des Internet für Marketing, Vertrieb und Werbung.

The twenty-fifth anniversary revised edition of the classic small business guide offers fans of this celebrated book new information on the Internet, international business opportunities, customer service innovations, and much, much more. Original.

Autorentext

GREGORY F. KISHEL and PATRICIA GUNTER KISHEL are MBAs, business consultants, and coauthors of several Wiley books. They are also the authors of How to Start and Run a Successful Consulting Business; Start, Run, and Profit from Your Own Home-Based Business; and Start and Succeed in Multilevel Marketing.

Klappentext

A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources. Material on legal and financial issues, international business,customer service, and state and federal tax regulations has beenfully revised. Plus, new charts, illustrations, questionnaires, andchecklists make the book more practical and useful than ever.Inside, you'll find world-class guidance on every vital aspect ofsmall business success, including: Preparing a business plan Finding the right location Deciding on an ownership structure Record keeping and taxes Financing and capital Inventory and distribution Hiring and staffing Managing and motivating people Marketing and promotions Risk management * And much more In addition, a wealth of helpful resources covers all your outsideneeds, from attorneys and accountants to trade associations and Website designers. Whether your business is brick-and-mortar,mom-and-pop, home-based, or online, How to Start, Run & Stay inBusiness, Fourth Edition provides all the information you need tomake your entrepreneurial dream a reality.

Inhalt

Preface. 1. Getting Started. 2. Preparing Your Business Plan. 3. Determining the Best Location. 4. Your Building. 5. Structuring the Business. 6. Recordkeeping and Taxes. 7. Financial Statements. 8. Obtaining Capital. 9. Inventory and Distribution. 10. Setting the Price. 11. Staffing. 12. Managing and Motivating. 13. Developing Your Promotional Strategy. 14. Selling and Servicing. 15. Safeguarding Your Business. 16. International Marketing. 17. Franchising. 18. Getting Help. Index.