No B.S. Marketing to the Affluent

Vorwort
Author Marketing
Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars Two-month promotional plan in KIC media that include: 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list Teleseminar event around the book's release date Promotion/Communication at KIC's Fall InfoSummit and their Spring SuperConference events

Author backed marketing efforts include: Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs Publisher Marketing Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Book excerpts shared on Entrepreneur.com to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts Instagram spotlight campaign featuring case studies in the book

Autorentext
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.

Klappentext
**Who Are These People That Have All The Money?
AND WHERE ARE THEY SPENDING IT?You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you're dying to earn money from, millionaire maker Dan S. Kennedy presents *No B.S. Marketing to the Affluent.*

Packed with real-world stories from businesses who've come before you and made itplus tried-and-true tactics from experts like Cindy Cyr and Craig SimpsonKennedy shows you how to attract the customers and clients for whom price is not a determining factor. You'll learn how to:

• Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
• Harness E-Factorsthe surprising emotional buy triggers that today's affluent find irresistible
• Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
• Leverage the power of membership programs that apply to any businessfrom pizza shops and medical practices to retail stores and pet hotels The time is now to sell to those who will always be spending! About the Author Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

Zusammenfassung
Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.

Inhalt
CONTENTS
Book I: Who Are These People Who Have All the Money? Chapter 1: Why You MUST MoveNow Chapter 2: Who ARE These People, Anyway? Chapter 3: The Ultra-Rich: Different From You and Me Chapter 4: The Question Freud Couldn't Answer Chapter 5: Boys Will Be Boys, No Matter Their Age Chapter 6: Marketing to Affluent LGBTQ Consumers Chapter 7: Affluent Boomers' Spending Boom Chapter 8: Those Who've Gone From Poor to Rich Chapter 9: The ¾-Full Glass Chapter 10: Peer Deep into Their Souls Chapter 11: The Affluent E-Factos Book One Summation Book II: What Are They Spending Their Money On? Chapter 12: What Are You a Merchant Of? Chapter 13: Value in the Eye of the Beholder Chapter 14: Stop Selling Products and Services Chapter 15: Indulgences Chapter 16: Spending on People Chapter 17: Money Spent on Bling Chapter 18: Money Spent at Home Chapter 19: Entertainment Spending and the Experience Economy Chapter 20: Money Spent on Liberty Book Two Summation Book III: How Can I Get Them to Give Me Their Money? Chapter 21: Connecting with the Affluent Customer You Want Chapter 22: Affluent Consumer Entrapment Chapter 23: Using Direct Mail to Reach the Affluent Chapter 24: Using Social Media to Reach the Affluent Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing Chapter 26: Using Client Hero Stories Chapter 27: You Need to Choose Your Words Carefully Chapter 28: You Need to Choose Your Prices Carefully Book Three Summation Book IV: Examples Book Four Preface: You Have to See It to Believe It Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients Chapter 30: How an Orthodontist Rose Above All Competition Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients Chapter 32: Money Spent and Education Chapter 33: How an Optician Repositioned His Business to Attract the Affluent About the Author
Index