Almost Alchemy

Autorentext

DAN KENNEDY is Founder of Magnetic Marketing®, Renegade Millionaire® system, and one of the most revered marketing advisors to entrepreneurs and business owners in the world. Kennedy has taught his Magnetic Marketing® system to over 6 million people around the world. For 9 consecutive years, Kennedy spoke on the famous SUCCESS Tour, earning on average $100,000 per speech, and sharing the stage with President Ronald Reagan, Gen. Colin Powell, Johnny Cash, Larry King, and Mary Tyler Moore. Kennedy has delivered over 3,000 paid speeches and seminars to entrepreneurs and business owners. Kennedy has authored 32 books, many being named to the Top 100 Business Books of all Time list by Inc. Magazine with translations in over a dozen languages. Kennedy has been interviewed or featured in 300 different business magazines or trade journals including Forbes, Bloomberg BusinessWeek, and Entrepreneur.

Klappentext

CHANGE YOUR MATH
CHANGE YOUR BUSINESS
CHANGE YOUR LIFE
Almost Alchemy challenges your existing beliefs and self-imposed limitations forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way.
In this radical new book, Dan Kennedy destroys the myth that Knowledge is Power by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one.
Alchemy isn t writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it s about reinventing the way you think about your business, recognizing the brutal realities that few dare to embrace or refuse to even recognize and turning information into ACTION and PROFIT.
In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking yoüre in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.

Inhalt

Foreword A Romantic and Respectful RELATIONSHIP WITH MONEY Loss Prevention is Profitable & Too Important to be Left to Operations The Actionable Essence...Test and Split-Test, as Fast as You Can Relentless FOLLOW-UP Marketing UP, UP, UP We (Want To) Go! Ascension Pyramids & Ladders Price Liberation The Power of Place Strategy The Only Points on the Scoreboard End the De-Valuation of Your Own Dollars Looking For Answers in All the Wrong Places (Asking Alchemy of Lettuce `n Kale) About the Author Other Books by the Author