The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies.

Informationen zum Autor Amber Hill, an educator and award winning author, spent 22 years inspiring and encouraging youth to recognize their inherent greatness. When young people see greatness in themselves, they shine brightly and soar in our world. Through her company, Epiphany Hill Enterprises LLC, she has become a prominent vendor in various communities, ensuring young learners have access to diverse children's literature and exposing them to early learning skills. Not only will the books support bridging the gaps in early learning, but they will also build self-esteem and foster the joy of reading for our youngest learners, in particular children of color. Black positive images matter because they shape attitudes and beliefs toward people of color. Having more positive images available will begin to change how the world views people of color and how children of color view themselves. Amber is also a Wife, a Mother of four amazing young men, a Foster Mom to many, a Coach, and a Mentor. She holds a B.S. in Early Childhood/K-3 Education from Wright State University. A M.S.E. in Marriage and Family Counseling from the University of Dayton and is currently a doctoral student in Educational Leadership and Management at Klappentext Provides the knowledge and tools needed for the future of survey researchThe survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveysSocial Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research. Zusammenfassung Provides the knowledge and tools needed for the future of survey researchThe survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encoura...

Klappentext

Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects * Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

Inhalt

List of Figures xiii List of Tables xvii Contributors xix Preface xxi Acknowledgments xxv 1. Social Media, Sociality, and Survey Research 1 Joe Murphy, Craig A. Hill, and Elizabeth Dean What Is Social Media? 2 Social Media Origins 6 Social Networking Sites and Platforms 6 Blogs 8 Twitter 8 Facebook 9 LinkedIn 9 Second Life 9 Other Social Networking Platforms and Functionalities 10 Why Should Survey Researchers Be Interested in Social Media? 11 The Current State of Survey Research 11 Falling Response Rates 11 Frame Coverage Errors 13 The Coming Age of Ubiquity 14 Public vs. Private Data 17 Social Media Interaction: Next Wave (or Subwave)? 18 Adding Social Media to the Survey Research Toolbox 21 Toward Using the Concept of Sociality in Survey Research of the Future 22 How Can Survey Researchers Use Social Media Data? 26 References 28 2. Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data 35 Carol Haney Describing Emotional or Subjective Feeling in Textual Data 36 Definition of Machine-Augmented Sentiment Analysis 37 How Sentiment Analysis Is Used with Text Data 38 Different Ways of Representing Sentiment 42 Ordinal Scales 42 Nominal Emotion Classification 43 Neutral Sentiment 44 Techniques for Determining Sentiment 44 Precursors to Analysis 44 Harvesting 46 Structure and Understand 50 Approaches to Determining Sentiment 51 Machine-Coded Sentiment Analysis 51 Human-Coded Sentiment Analysis 53 Sentiment Analysis as a Subset of Text Analytics 54 Current Limitations of Sentiment Analysis 57 References 59 3. Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study 61 Annice Kim, Joe Murphy, Ashley Richards, Heather Hansen, Rebecca Powell, and Carol Haney Methods 64 Twitter Data 64 Public Opinion About Health-Care Reform: Kaiser Health Tracking Poll 70 Analysis 70 Results 71 RQ1: To What Extent Was Health-Care Reform Discussed on Twitter? 71 RQ2: What Is the Distribution of Sentiment of Health-Care Reform Tweets? 74 RQ3. Do Trends in the Sentiment of Tweets About Health-Care Reform Correlate with Observed Trends in Public Opinion About Health-Care Reform from Nationally Representative Prob…