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Capturing Campaign Effects

  • Kartonierter Einband
  • 464 Seiten
Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. ... Weiterlesen
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Beschreibung

Zusammenfassung Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

Autorentext

Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.

Klappentext

For those interested in studying elections, this book provides the broadest and most in-depth compendium of what we know and how we can learn more about the impacts of political campaigns. The volume is a must-read for graduate students and scholars in the field, and an appealing introduction for upper-level undergraduates and interested generalists.

Produktinformationen

Titel: Capturing Campaign Effects
Editor:
EAN: 9780472069217
ISBN: 978-0-472-06921-7
Format: Kartonierter Einband
Herausgeber: The University of Michigan Press
Genre: Politikwissenschaft
Anzahl Seiten: 464
Gewicht: 603g
Größe: H229mm x B152mm
Jahr: 2006
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