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Campaigns on the Cutting Edge

  • Kartonierter Einband
  • 264 Seiten
Campaigns on the Cutting Edge evaluates the current trends of today's campaigns and assesses the innovative changes these well-t... Weiterlesen
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Beschreibung

Klappentext

Campaigns on the Cutting Edge evaluates the current trends of today's campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. In the thoroughly updated Third Edition, author Richard J. Semiatin looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.



Inhaltsverzeichnis

Chapter 1: Introduction - Campaigns on the Cutting Edge - Richard J. Semiatin The New Political Campaign The Evolving Campaign: Adaptation by Political Institutions and Groups Chapter 2: Fundraising - The New Rules - Robert G. Boatright Blending New and Old Candidate Fundraising Models The Old Model Still Works Mixing Old and New Models of Fundraising The New World Order of Candidate Fundraising: Candidate Super-PACs Does Candidate Fundraising Still Matter? From Candidate-Centered to Donor-Centered Politics? Chapter 3: Paid Media in Campaigns - Now and in the Future - Tad Devine Paid Television Advertising The Role of Media Consultants Writing Campaign Ads The Importance of Audio and Video Research Based Message Development Communicating the Message through Different Ads Cutting Edge Changes in Advertising The Next Wave: The Future of Media Advertising Independent Expenditures Conclusion Chapter 4: Social and New Media - The Digital Present and Future - Michael Turk The Rise of the Internet and New Media in Campaigns New Media and Social Media The Role of New Media in Campaigns Data Analytics Helps Online Voter Contact The Rise of Social Media Platforms The Mobile Voter The Online Future Conclusion Chapter 5: Survey Research and Campaigns - Getting to the Future - Candice J. Nelson The Role of Phones in Survey Research Online Surveys Microtargeting, Modeling, Big Data and Campaigns Social Medias The Future of Survey Research and Campaigns Chapter 6: Voter Mobilization - The Future is Now - Richard J. Semiatin The Tradition of Parties Delivering Votes The Traditional Model of Targeting Voters Voter Mobilization in the 21st Century: Recent Developments Case Study: Cutting-Edge Methods to Get-Out-the-Vote by the Obama Campaign in 2012 Republicans Rebound in 2014 The Cutting Edge of Change: Into the Future with Voter Mobilization Conclusion Chapter 7: Political Parties - Reinvigorated - Tari Renner Party Revitalization and Ideological Polarization Ideological Purists and Pragmatists National Party Organizations: Structure The Emergence and Institutionalization of the Service Party Model Party Leadership and Strategies The World Today: Parties Compete with Outside Groups for Resources National Party Organizations: Traditional and New Technologies Direct Mail and Microtargeting GOTV - The Latest Voter Mobilizarion Traditional Media and the New Media Party Organizations - Alive and Well Future Challenges: Demographic Change and Realignment? Conclusion Chapter 8: Interest Groups, SuperPACs and Independent Expenditures - Nina Therese Kasniunas, Mark J. Rozell, Charles Keckler Traditional Approaches by Interest Groups in Campaigns Modern Techniques Employed by Traditional Interest Groups in Campaigns The Emergence of SuperPACs 501(c)(4) Groups and "Dark Money" The Cutting Edge of SuperPACs and 501(c)(4) Organizations New Technologies Enhance the Power of Interest ...

Klappentext

This thoroughly updated Third Edition looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.



Zusammenfassung
This book evaluates the current trends of America's electoral campaigns and assesses the innovative changes these organizations are making on the presidential, congressional, and gubernatorial levels.

Inhalt

Chapter 1: Introduction - Campaigns on the Cutting Edge - Richard J. Semiatin
The New Political Campaign
The Evolving Campaign: Adaptation by Political Institutions and Groups
Chapter 2: Fundraising - The New Rules - Robert G. Boatright
Blending New and Old Candidate Fundraising Models
The Old Model Still Works
Mixing Old and New Models of Fundraising
The New World Order of Candidate Fundraising: Candidate Super-PACs
Does Candidate Fundraising Still Matter?
From Candidate-Centered to Donor-Centered Politics?
Chapter 3: Paid Media in Campaigns - Now and in the Future - Tad Devine
Paid Television Advertising
The Role of Media Consultants
Writing Campaign Ads
The Importance of Audio and Video
Research Based Message Development
Communicating the Message through Different Ads
Cutting Edge Changes in Advertising
The Next Wave: The Future of Media Advertising
Independent Expenditures
Conclusion
Chapter 4: Social and New Media - The Digital Present and Future - Michael Turk
The Rise of the Internet and New Media in Campaigns
New Media and Social Media
The Role of New Media in Campaigns
Data Analytics Helps Online Voter Contact
The Rise of Social Media Platforms
The Mobile Voter
The Online Future
Conclusion
Chapter 5: Survey Research and Campaigns - Getting to the Future - Candice J. Nelson
The Role of Phones in Survey Research
Online Surveys
Microtargeting, Modeling, Big Data and Campaigns
Social Medias
The Future of Survey Research and Campaigns
Chapter 6: Voter Mobilization - The Future is Now - Richard J. Semiatin
The Tradition of Parties Delivering Votes
The Traditional Model of Targeting Voters
Voter Mobilization in the 21st Century: Recent Developments
Case Study: Cutting-Edge Methods to Get-Out-the-Vote by the Obama Campaign in 2012
Republicans Rebound in 2014
The Cutting Edge of Change: Into the Future with Voter Mobilization
Conclusion
Chapter 7: Political Parties - Reinvigorated - Tari Renner
Party Revitalization and Ideological Polarization
Ideological Purists and Pragmatists
National Party Organizations: Structure
The Emergence and Institutionalization of the Service Party Model
Party Leadership and Strategies
The World Today: Parties Compete with Outside Groups for Resources
National Party Organizations: Traditional and New Technologies
Direct Mail and Microtargeting
GOTV - The Latest Voter Mobilizarion
Traditional Media and the New Media
Party Organizations - Alive and Well
Future Challenges: Demographic Change and Realignment?
Conclusion
Chapter 8: Interest Groups, SuperPACs and Independent Expenditures - Nina Therese Kasniunas, Mark J. Rozell, Charles Keckler
Traditional Approaches by Interest Groups in Campaigns
Modern Techniques Employed by Traditional Interest Groups in Campaigns
The Emergence of SuperPACs
501(c)(4) Groups and "Dark Money"
The Cutting Edge of SuperPACs and 501(c)(4) Organizations
New Technologies Enhance the Power of Interest Groups in Campaigns
Conclusion: Looking Ahead to Group-Centered Politics
Chapter 9: Campaign Press Coverege - Changed Forever - Joseph Graf, Jeremy D. Mayer, Richard J. Semiatin
Origins and Development of American Press Coverage
An Era of Transformation: The Decline of Mainstream Media
Cutting-Edge Effects on Political Campaign Coverage
Part I - On the Edge of Change: Politics at the Speed of Light
Part II - On the Edge of Change: Campaigns as Reporters - Opponent Surveillance
Part III - On the Edge of Change: Campaigns as Reporters - Opponent Surveillance
Part IV - On the Edge of Change: Campaign News Coverage in the Hands of Citizens
Future Challenges
Conclusion
Chapter 10: Campaign Finance - New Realities Beyond Citizens United - Peter L. Francia, Wesley Joe, Clyde Wilcox
The Evolution and Framework of Campaign Finance Reform
The Bipartisan Campaign Reform Act
Rulings from the Roberts Court on BCRA
The Impact of the Roberts Court's Decisions on Federal Elections
The Effects of Campaign Finance Deregulation on Campaign Activities
Prospects for Legislative Reform: An Overview
Nearer-Term Prospects: Repairing the Disclosure Regime's Widening "Coverage Error"
Long-Term Prospects: The Changing Shape of Public Financing Proposals
Conclusion
Chapter 11: Voter Identification Laws - Necessary, Nefarious, or Neither? - Jeffrey Crouch
What is the Bigger Picture?
What Are They?
Which States Have Them?
How Did the Laws Emerge?
Why Are They Controversial?
Current Issues
What Impact Have Voter ID Laws Had?
What is Likely to Happen in the Future?
Conclusion
Chapter 12: Women and Campaigns - Generational-Based Micro-Targeting and Tackling Stereotypes - Susan A. MacManus
A Generational Look at Female Voters
Women in Campaigns: Less Emphasis on Style, More on Substance?
Changing Times: Signs the Overemphasis on Style May Be Waning Slightly
Women Candidates' Efforts to Minimize Style, Maximize Substance
Women in the Campaign Media
Developing Targeting Strategies: Perennial Questions
Techniques for Micro-Targeting Female Voters
Looking Ahead
Chapter 13: Minority Candidates and the New Landscape of Campaigns in the Twenty-First Century - Atiya Kai Stokes-Brown
The Changing Face of America and Its Impact on American Politics
Minority Campaigns and Candidate Behavior
Campaign Activities of Minority Candidates
Voter Mobllization of Minorities, Part I - Microtargeting
Voter Mobilization of Minorities, Part II - Get-Out-the-Vote
Challenges for Minority Candidates in 2016 and Beyond
Conclusion
Chapter 14: Political Campaigns and Democracy - Dick Simpson
Money in Campaigns
The Selling of the Candidate
Analytics and Privacy
Media Coverage
Personal Voter Contact Still Matters
From Candidate-Centered to Interest Group and Donor-Centered Campaigns
Leave No Group Behind
Winning Elections and the Democratic Process

Produktinformationen

Titel: Campaigns on the Cutting Edge
Editor:
EAN: 9781506316451
ISBN: 978-1-5063-1645-1
Format: Kartonierter Einband
Herausgeber: SAGE Publications Inc
Genre: Politikwissenschaft
Anzahl Seiten: 264
Gewicht: 362g
Größe: H155mm x B229mm x T18mm
Jahr: 2016
Auflage: 3 Revised edition