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The Discourse of Online Consumer Reviews

  • Fester Einband
  • 216 Seiten
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Camilla Vasquez is an Associate Professor of Applied Linguistics at the University of South Florida, USA. Online reviews are a qu... Weiterlesen
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Camilla Vasquez is an Associate Professor of Applied Linguistics at the University of South Florida, USA.


Online reviews are a quintessentially 'late modern' form of communication, centring on practices of consumption and evaluation. They are an underexplored genre exploding in number due to web 2.0 functionality. The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vasquez explores many of the discourse features that are characteristic of this rapidly growing, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. Along the way, they display their implicit knowledge about the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.


1. Introduction \ 2. Evaluation and Stance in Describing Experience \ 3. The Discursive Construction of Reviewer Identities \ 4. Addressing Others: Involvement and intertextuality \ 5. Narrative Structure: digital narratives of person experience \ 6. Conclusion \ Bibliography \ Index


Titel: The Discourse of Online Consumer Reviews
EAN: 9781441196286
ISBN: 978-1-4411-9628-6
Format: Fester Einband
Herausgeber: Bloomsbury Academic
Genre: Sprach- und Literaturwissenschaften
Anzahl Seiten: 216
Gewicht: 476g
Größe: H236mm x B152mm x T23mm
Jahr: 2014
Auflage: New



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