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Wine Tourism Around the World

  • Kartonierter Einband
  • 368 Seiten
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Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, should fi... Weiterlesen
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Beschreibung

Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, should find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic impacts.

"... an invaluable text for both students and practitioners alike ... very diverse ... something for everyone with an interest in this field. The book is clearly laid out and contains an interesting mixture of illustrations, figures, tables and other statistical data."
- International Journal of Hospitality Management

Klappentext

Provides a comprehensive introduction to wine tourism from a business, social science and policy perspective. This book includes information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives.



Inhalt
Wine tourism: an introduction; The maturing wine tourism product: an international overview; The development of wine tourism in France; Meeting the winemaker: a case study of wine tourism product development in an emerging wine region; Wine routes in South Africa; Wine tourism and consumer behaviour; Influences on cellar door sales and determinants of wine tourism success: results from Texas wineries; Wine tourism in New Zealand; Wine tourism in the United Kingdom; Vasse Felix winery development; Wine tourism as a component of destination marketing, promotion and regional development; The development of a national wine tourism plan: wine tourism organizations and development in Australia; The Northeast wine route: wine in Ontario, Canada and New York State; Cycle trails and wine tourism in Europe; The Napa Valley, California: a model of wine region development; The future of wine tourism.

Produktinformationen

Titel: Wine Tourism Around the World
Untertitel: Development, Management and Markets
Autor:
EAN: 9780750654661
ISBN: 978-0-7506-5466-1
Format: Kartonierter Einband
Herausgeber: Taylor and Francis
Genre: Branchen
Anzahl Seiten: 368
Gewicht: 544g
Größe: H234mm x B156mm
Jahr: 2002

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