Willkommen, schön sind Sie da!
Logo Ex Libris

Wine Marketing

  • Kartonierter Einband
  • 376 Seiten
Looking at theory and research, this book focuses on the practicalities of wine marketing, and outlines the major issues involved ... Weiterlesen
CHF 59.50
Auslieferung erfolgt in der Regel innert 3 bis 4 Werktagen.

Beschreibung

Looking at theory and research, this book focuses on the practicalities of wine marketing, and outlines the major issues involved in the production and marketing of wine. Each chapter includes the following features: 'How to' and 'how not to' case studies; a guide to further reading and websites; and 'Issues to consider when marketing' section.

Klappentext

Whilst <b>Wine Marketing: a practical guide</b> also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: <br><br>* 'How to' and 'how not to' case studies based on international examples<br>* A guide to further reading and websites<br>* 'Issues to consider when marketing' section as a means of self-evaluation<br><br>'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.<br><br>* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.<br>* International case studies and examples to demonstrate real-life practice.<br>* A variety of features to facilitate learning and allow self-evaluation.

Zusammenfassung
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

Inhalt

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

Produktinformationen

Titel: Wine Marketing
Untertitel: A Practical Guide
Autor:
EAN: 9780750654203
ISBN: 978-0-7506-5420-3
Format: Kartonierter Einband
Genre: Wirtschaft
Anzahl Seiten: 376
Gewicht: 639g
Größe: H20mm x B234mm x T165mm
Veröffentlichung: 01.07.2011
Jahr: 2007