How the East Was Won

Despite widespread criticism of multinational companies, they have made an unparalleled contribution to the development of Eastern Europe over the last 15 years. They have brought opportunities to the young, improved working conditions, saved communities from destitution, rehabilitated corrupt banking systems and laid a modern telecomunications network. Their exports have driven economic growth; their presence has boosted civil society. The impact has not always been positive, but their power and dynamism, if effectively harnessed, can help defeat poverty elsewhere too.

'...explains brilliantly how so much of post-communist Europe came right.' - Robert Cottrell, East European Correspondent, The Economist

'a groundbreaking new book...an array of fresh and arresting perspectives that should cause everyone to rethink their prejudices about the entire globalization debate.' - Robin Shepherd, Washington Times

'A most useful and original analysis.' - George C. Lodge, Professor Emeritus, Harvard Business School, USA

Autorentext
CHARLES PAUL LEWIS has spent most of the last 15 years travelling and working in Eastern Europe as a journalist, editor and business consultant. He was Bureau Chief for the Economist Intelligence Unit in Vienna, covering political, economic and business developments in Eastern Europe and the former Soviet Union.

Inhalt
Introduction The Chance of a Lifetime What about the Workers? Communities Saved Industries Lost and Found Shopping, Selling & Marketing A Phoenix from the Ashes: An Economy Reborn Translucency in Government A Template for Development: MNC's, the EU and the IMF Conclusion