Willkommen, schön sind Sie da!
Logo Ex Libris

Trendology

  • Kartonierter Einband
  • 234 Seiten
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data... Weiterlesen
CHF 27.50
Print on demand - Exemplar wird für Sie besorgt.

Beschreibung

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Autorentext

Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world's largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world. Previously, he led Digital Analytics at Bazaarvoice, mining user-generated content for groundbreaking insights. In an earlier role, Kerns served as head of the Digital Analytics group for the global agency POSSIBLE, where he helped Fortune 500 clients like Ford, Microsoft, and Nike maximize their digital performance. His research has appeared in The New York Times, Forbes, USA Today, and AdWeek, among other publications. Follow him at @chriskerns.



Inhalt

Introduction Chapter 1: Relevance is Trending Up Chapter 2: Understanding Brands on Twitter Chapter 3: RTM Performance for Big, Known Events Chapter 4: RTM Performance for Unknown Events and Daily Trends Chapter 5: Laying a Data-Driven Foundation for Real-Time Chapter 6: Aiming for Real-Time Success Chapter 7: The Data-Driven RTM Process Chapter 8: The Future of RTM Chapter 9: Conclusion

Produktinformationen

Titel: Trendology
Untertitel: Building an Advantage through Data-Driven Real-Time Marketing
Autor:
EAN: 9781349502431
ISBN: 978-1-349-50243-1
Format: Kartonierter Einband
Genre: Wirtschaft
Anzahl Seiten: 234
Gewicht: 387g
Größe: H15mm x B236mm x T158mm
Jahr: 2014
Auflage: 1st ed. 2014
Zuletzt angesehen
Verlauf löschen