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Advertising and a Democratic Press

  • Kartonierter Einband
  • 216 Seiten
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerful... Weiterlesen
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Beschreibung

Klappentext

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1995. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.



Inhalt

Preface Ch. IAdvertising: Financial Support and Structural Subversion of a Democratic Press Ch. IIAdvertising and the Content of a Democratic Press Ch. IIIEconomic Analysis of Advertising's Effect on the Media Ch. IVPolicy Proposals Ch. VThe Constitutionality of Taxation or Regulation of Advertising Mathematical Appendix Notes Index

Produktinformationen

Titel: Advertising and a Democratic Press
Autor:
EAN: 9780691604930
ISBN: 978-0-691-60493-0
Format: Kartonierter Einband
Herausgeber: Princeton Univ Pr
Genre: Medien & Kommunikation
Anzahl Seiten: 216
Gewicht: 308g
Größe: H234mm x B156mm x T12mm
Jahr: 2014
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