Marketing Today's Academic Library

Brian Mathews

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Klappentext Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied rele...

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Klappentext Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and! focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students! surpassing their expectations of library experience. Zusammenfassung Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and! focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students! surpassing their expectations of library experience.