Willkommen, schön sind Sie da!
Logo Ex Libris

Measuring the User Experience

  • Kartonierter Einband
  • 301 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
Provides practical information to enable usability professionals and product developers to effectively measure the usability of an... Weiterlesen
CHF 49.90
Auslieferung erfolgt in der Regel innert 4 bis 5 Werktagen.

Beschreibung

Provides practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it and effectively using the information it reveals. Original.

Autorentext

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional's Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies. Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company's usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.



Klappentext

2nd edition. Now includes new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.



Zusammenfassung
Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.

Produktinformationen

Titel: Measuring the User Experience
Untertitel: Collecting, Analyzing, and Presenting Usability Metrics
Autor:
EAN: 9780124157811
ISBN: 0124157815
Format: Kartonierter Einband
Genre: Informatik
Anzahl Seiten: 301
Gewicht: 661g
Größe: H233mm x B189mm x T17mm
Jahr: 2013
Auflage: 2. Auflage