The Brussels Effect

In The Brussels Effect, Anu Bradford offers a perceptive analysis of the influence the EU can and must have well beyond its borders. With global governance being challenged, the Brussels Effect is filling a desperately needed void. It gives us yet another reason why we cannot afford to have the European ambitions fail.

Autorentext
Anu Bradford is the Henry L. Moses Professor of Law and International Organization at Columbia Law School. She is also a director for the European Legal Studies Center and a senior scholar at the Jerome A. Chazen Institute for Global Business. Her research and teaching focus on European Union law, international trade law, and comparative and international antitrust law. Before joining the Law School faculty in 2012, she was an assistant professor at the University of Chicago Law School.

Klappentext

The Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither international cooperation nor coercion.

Zusammenfassung
For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage. Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012 - absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.

Inhalt

• Introduction: The Brussels Effect

• Preface to Part One: Theory

• Chapter 1. How the EU Became a Global Regulatory Power

• Chapter 2. The Brussels Effect

• Chapter 3. The Brussels Effect in Context

• Preface to Part Two: Case Studies

• Chapter 4. Market Competition

• Chapter 5. Digital Economy

• Chapter 6. Consumer Health and Safety

• Chapter 7. Environment

• Preface to Part Three: Assessment

• Chapter 8. Is the Brussels Effect Beneficial?

• Chapter 9. The Future of the Brussels Effect