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The Rhetoric of Persuasive Games

  • Kartonierter Einband
  • 160 Seiten
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Computer games are one of the most popular entertainment forms of our time. But these games can also be used for overt military pr... Weiterlesen
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Beschreibung

Computer games are one of the most popular entertainment forms of our time. But these games can also be used for overt military propaganda as in the case of the US Army s vastly popular recruitment game America s Army. This book examines how computer games can serve as representations of ideas. Looking at three fundamental aspects of computer games the gameworlds, the rules and the player roles three rhetorical strategies are identified: authenticity, legitimization and identification. These strategies have one thing in common: an emphasis on discipline and constraints on player behavior within the game. Together, they contribute to a subtly formed ethos which lends credibility and authority to the game and by extension, to the US Army. This book suggests a model for rhetorical analysis of persuasive computer games which focuses on the game s balance of freedom and constraints in each of the fundamental aspects of the game: In the gameworld (authenticity and autonomy), the player roles (identification and identity play), and the game rules (legitimization and opposition).

Autorentext

Anders Sundnes Løvlie is a research fellow at the University ofOslo, and a visiting scholar at UC Berkeley. He holds a Master'sdegree in Media Studies, and has worked as a journalist inNorwegian national radio and newspapers. He is now working on aPhD project in locative media, which can be viewed at textopia.org.



Klappentext

Computer games are one of the most popularentertainment forms of our time. But these games canalso be used for overt military propaganda - as inthe case of the US Army's vastly popular recruitmentgame America's Army. This book examines how computergames can serve as representations of ideas. Lookingat three fundamental aspects of computer games - thegameworlds, the rules and the player roles - threerhetorical strategies are identified: authenticity,legitimization and identification. These strategieshave one thing in common: an emphasis on disciplineand constraints on player behavior within the game.Together, they contribute to a subtly formed ethoswhich lends credibility and authority to the game -and by extension, to the US Army. This book suggestsa model for rhetorical analysis of persuasivecomputer games which focuses on the game's balance offreedom and constraints in each of the fundamentalaspects of the game: In the gameworld (authenticityand autonomy), the player roles (identification andidentity play), and the game rules (legitimizationand opposition).

Produktinformationen

Titel: The Rhetoric of Persuasive Games
Untertitel: Freedom and Discipline in America's Army
Autor:
EAN: 9783639074246
ISBN: 978-3-639-07424-6
Format: Kartonierter Einband
Herausgeber: VDM Verlag Dr. Müller
Genre: Sprach- und Literaturwissenschaften
Anzahl Seiten: 160
Jahr: 2009