Mobile based ICT initiatives for Agriculture and Rural development

Reuters Market Light (RML) offers highly customized and localized agricultural and related information service. Using a subscription economy model, RML provides information services via mobile phone-based Short Message Service (SMS) primarily aimed at farmers. RML SMS covers localized weather forecasts, crop advisory, proximate market data and crop prices, and relevant policy and national and international news.

Autorentext

Dr.P.Anbarasan has been working as an Assistant Professor at Kumaraguru Institute of Agriculture,Erode.Did undergraduate and postgraduate in TamilNadu Agricultural University,Coimbatore.Completed Ph.D in Agricultural Extension & Communication at G.B.P.U.A&T, PantNagar,Uttarakhand. His specialization is ICT in Agriculture. He had UGC(JRF)&ASRB NET.