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Keeping Up the Kardashian Brand

  • Fester Einband
  • 158 Seiten
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Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family Univer... Weiterlesen
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Beschreibung

Autorentext

Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.



Klappentext

The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.



Inhalt

Chapter 1: The Family and the Business Chapter 2: Family, Gender, and Transgressions Chapter 3: Celebrity, Beauty, and Sexuality Chapter 4: Social Media Chapter 5: Journalistic Interpretation of the Kardashians Chapter 6: Conclusion

Produktinformationen

Titel: Keeping Up the Kardashian Brand
Untertitel: Celebrity, Materialism, and Sexuality
Autor:
EAN: 9780739177150
ISBN: 073917715X
Format: Fester Einband
Herausgeber: Lexington Books
Anzahl Seiten: 158
Gewicht: 391g
Größe: H235mm x B157mm x T13mm
Jahr: 2012