Willkommen, schön sind Sie da!
Logo Ex Libris

Service facility design, customer quality perceptions and facility use

  • Kartonierter Einband
  • 164 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
The physical environment of stadium facilities was found to significantly affect spectators satisfaction during visits. This book ... Weiterlesen
CHF 92.00
Auslieferung erfolgt in der Regel innert 2 bis 4 Werktagen.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

The physical environment of stadium facilities was found to significantly affect spectators satisfaction during visits. This book reports the results of a study using motor vehicle, dog and horse racing stadiums. At these venues, facility aesthetics, cleanliness and accessibility to different service areas were significantly and positively associated with customer evaluations of the quality of their visit. In turn, visit-quality was found to have a significant positive relationship with the length of their visit and the spectators intentions to return to the venue. This appears to be the first study of how spectators in non-team-based leisure stadiums viewed the physical built-environment. It is also the first to report on how these types of built environments affects visitation behavior.

Autorentext

Dr. Alvin Lee is Assistant Professor in Marketing. He specializes in public policy, quantitative marketing and modeling.

Produktinformationen

Titel: Service facility design, customer quality perceptions and facility use
Untertitel: The perceptions of spectators in non-team-based leisure-sport stadiums
Autor:
EAN: 9783838330808
ISBN: 978-3-8383-3080-8
Format: Kartonierter Einband
Herausgeber: LAP Lambert Academic Publishing
Genre: Sport
Anzahl Seiten: 164
Jahr: 2010