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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

  • Kartonierter Einband
  • 230 Seiten
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Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global s... Weiterlesen
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Beschreibung

Autorentext

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014).



Klappentext

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.



Zusammenfassung
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.

Inhalt

Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.

Produktinformationen

Titel: Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth
Untertitel: Managing Operational Challenges for Sustained International Growth
Autor:
EAN: 9781107421523
ISBN: 978-1-107-42152-3
Format: Kartonierter Einband
Herausgeber: Cambridge
Genre: Volkswirtschaft
Anzahl Seiten: 230
Gewicht: 331g
Größe: H231mm x B153mm x T13mm
Jahr: 2016