If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.

Zusammenfassung
If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.

Inhalt

Acknowledgments Chapter 1 - The Problem of Schoolhouse Commercialism Chapter 2 - Schoolhouse Commercializing Trends, 1990-2006 Chapter 3 - Threats to Children's Psychological Well-Being Chapter 4 - Threats to Children's Physical Well-Being Chapter 5 - Threats to the Integrity of Children's Education Chapter 6 - Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being Chapter 7 - Threats to Children's Privacy and Digital Marketing Chapter 8 - Closing Thoughts Appendices Appendix A: Gubbins' Matrix of Thinking Skills Appendix B: State Laws and Regulations as of May 2004 Appendix C: State Bills Addressing School Commercialism Signed into Law, 2011-2014 Appendix D: Websites Associated with Relevant Topics Appendix E: State Laws Addressing Student Data Privacy: Synopses of Their Major Provisions With Their Significant Gaps in Protection, Exclusions and Omissions Noted (2011-2014)