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Advanced E-Business Research

  • Fester Einband
  • 197 Seiten
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Stephan Böhm (Mobile Media and Telecommunications), Werner Quint (Organisation and Information Management) and Peter Winzer (Tele... Weiterlesen
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Beschreibung

Autorentext

Stephan Böhm (Mobile Media and Telecommunications), Werner Quint (Organisation and Information Management) and Peter Winzer (Telecommunication/Media Management and Controlling) are teaching and doing research at RheinMain University of Applied Sciences. They founded the Center of Advanced E-Business Studies.



Klappentext

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

Produktinformationen

Titel: Advanced E-Business Research
Untertitel: International Trends & Issues
Editor:
EAN: 9783631719084
ISBN: 978-3-631-71908-4
Format: Fester Einband
Herausgeber: Lang, Peter GmbH
Genre: Sonstiges
Anzahl Seiten: 197
Gewicht: 372g
Größe: H218mm x B157mm x T19mm
Jahr: 2017

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