Local Press and the Community

Torsten Teering

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Essay from the year 2002 in the subject Communications - Print Media, Press, grade: 1 (A), Liverpool John Moores University (Medi...

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Essay from the year 2002 in the subject Communications - Print Media, Press, grade: 1 (A), Liverpool John Moores University (Media), language: English, abstract: This essay will evaluate the changing connection between the local press and the community. It will firstly describe the local press and summarise its different forms of publications like the weekly and daily paid-for newspapers and the free sheets. It will further historically analyse the ideology behind the local press and the ideals it stands for. After that, the essay will summarise why the local press matters, as well for the whole media market, the advertisers as for the community. It will then summarise two big changes in the local press, which influenced the relationship with the community: First, the introduction and rise of the so-called free sheets and free newspapers, and then the commercialisation and globalisation of the local media market. Finally, the essay will conclude with the changes which are expected to come - and lately came - in the local press and evaluate which way they can find - and have found - to get along with them.