Joshua Principle

Joshua Peters is a salesman in crisis - after losing a key deal his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but with their relationship at an all time low he struggles to help. Then a mentor's invitation from the other side of the world powerfully transforms everything as Joshua's RSVP sets him on the path to discovering leadership secrets of strategic selling. He applies the principles to the biggest and most complex deal of his life and his journey culminates with a powerful meeting that finally reveals The Joshua Principle.

Learn about: RSVPsellingTM, The Value Quadrant for Professional Sales Agents, The New ROI, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to gain insight to challenge thinking and create business value, how to successfully sell at the top, and much more.

"This is the best book you'll ever read on professional selling - plain and simple. It delivers genuine insights within a narrative that has the power to change your life. I couldn't put it down." Tom Snyder: Previously White House staff and CEO of Huthwaite.

"To describe this book as a compelling story is an understatement. This is a coming-of-age story and scores a perfect ten in every way! Take a deep breath, put your feet up and get ready to lose yourself in the truly engaging story of an aspiring sales leader who discovers how deals really get won." Dave Stein: CEO, ES Research Group Inc.

"I'm very impressed with The Joshua Principle and it deserves to be read by a very wide audience." Professor Neil Rackham: author of three New York Times bestsellers.