Never Get a 'Real' Job

Young serial entrepreneur Scott Gerber is not the product of a
wealthy family or storied entrepreneurial heritage. Nor is he the
outcome of a traditional business school education or a corporate
executive turned entrepreneur. Rather, he is a hard-working,
self-taught 26-year-old hustler, rainmaker, and bootstrapper who
has survived and thrived despite never having held the proverbial
"real" job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a
Business, and Not Go Broke, Gerber challenges the social
conventions behind the "real" job and empowers young people to take
control of their lives and dump their nine-to-fives--or their
quest to attain them.

Drawing upon case studies, experiences, and observations, Scott
dissects failures, shares hard-learned lessons, and presents
practical, affordable, and systematic action steps to building,
managing, and marketing a successful business on a shoestring
budget.

The proven, no-b.s. methodology presented in Never Get a "Real"
Job teaches unemployed and underemployed Gen-Yers, aspiring
small business owners, students, and recent college graduates how
to quit 9-to-5s, become their own bosses, and achieve financial
independence.

Autorentext

SCOTT GERBER is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit NeverGetARealJob.com.

Zusammenfassung
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fivesor their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.

The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

Inhalt
Acknowledgments xiii

Foreword Michael Simmons xvii

Introduction: Never Get a Real Job 1

Who Needs the 9-to-5? 4

I Know You 6

What You Can Expect to Get from This Book 7

All Aboard the Death to the Real Job Express! 8

Part One The Breakdown 11

Chapter 1 Everyone Poops. Yours Isn't Special 13

College: The Drunken Road to Easy Street 16

Dude, Where's My Dream Job? 17

Welcome to Your Real Job, Mr. Janitor 18

The Broken Promise 24

Chapter 2 No One Cares About YouUnless You Make Them Care 29

You are Not Special 32

Claiming to Be a Winner Does Not Make You One 33

You're Brilliant . . . So What? 34

Lifestyles of the Poor and Vain 34

Shut Up, Pinocchio 35

Put It on My Tab 36

Chapter 3 Darwin + Murphy = Reality 39

Your Business is Not the Exception to Any Rule 42

The Worst-Case Scenario is the Only Scenario 48

No One Will Invest in Your Idea 50

Part Two Building a Foundation 55

Chapter 4 Get Off Your Ass and Start Up! 57

Get Real with Your Finances 60

Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65

What Do You Know, Anyway? 68

Keep It Simple, Stupid 71

The Bottomless Money Pit 74

Can Your SWOT Team Do CPR? 77

Chapter 5 Business Plans Suck 81

Toss the Old-School Business Plan 84

The One-Paragraph Start-Up Plan 90

Chapter 6 To Partner or Not to Partner 99

The Worst Partners for Your Start-Up 102

Don't Consider Letting Worthless Flaky People Try Out 105

Never Jump Right In: The Water's Not Fine 110

Part Three From the Ground Up 113

Chapter 7 Act Like a Start-Up, Stupid 115

Surviving a Real Day in the Life 117

Get Your Head in the Game, Chump 123

Design Your Entrepreneurial Life 128

Mind Your Business 136

Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145

Fake It 'Til You Make It 147

The Only Team Your Money Can Buy 155

Do What Makes Cents 164

Cash Flow or Die! 166

Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller 173

Come Out! Come Out! Wherever You Are! 175

Sell Like There's No TomorrowOr There Won't Be 179

Chapter 10 Facebook Isn't a Marketing Strategy 203

Message before Platform 205

Think Guerrilla, Not Godzilla 220

Conclusion 237

Index 241