Friends, Followers and the Future

There's a revolution going on, as ever-accelerating developments in digital information technologies change nearly every aspect of how we live, work, play, do business and engage in politics. Share and share alike-the numbers say it all as billions of people worldwide flock to online media and use social networks to discover and spread news and information.

In the process, ever-growing networks of "ordinary people" are using these powerful new tools to trim the influence long held by Big Business, Big Government and Big Media. No longer just passive recipients, participants in social networks now regularly make and break news while organizing civic and political actions that bypass censors, outpace traditional media, attract massive audiences and influence the rise and fall of brands, industries, politicians and even governments.

In this insider's look at how social media are transforming our world, Rory O'Connor explains the trends and explores what tech visionaries, media makers, political advisers and businesspeople are saying about the meteoric rise of the various social networks of friends and followers, and what they bode for our future.

"Rory O'Connor is one of the smartest media guys around. He knows who's spinning, who's pandering, and who's putting money in his own pocket at the expense of logic, reason, and the public good."-Michael Wolff, Vanity Fair media critic

"This is a timely book about a vital subject: How do we get information and is it reliable? With a 'cold eye,' author Rory O'Connor shows how traditional journalism cheapened its value by sabotaging its trust, and how the digital revolution wonderfully democratizes information yet often removes the journalistic curator, creating more noise, more ME and less WE news. If you want to understand the future of news, its opportunities and its pitfalls, read this book."-Ken Auletta, author and New Yorker media writer

Rory O'Connor, co-founder of MediaChannel.org, is the author of Shock Jocks: Hate Speech & Talk Radio. He has won two Emmys and a George Orwell Award, among many other honors.

Autorentext

Rory O'Connor is an author, filmmaker and journalist whose work centers around media and politics. Author of Shock Jocks: Hate Speech & Talk Radio (2008) and co-author of Nukespeak (2nd ed, 2011), his broadcast, film and print career has been recognized with two Emmys, a George Orwell Award, a George Polk Award, a Writer's Guild Award, among other honors.

Inhalt

CONTENTS

Introduction

1. Share & Share Alike: The Rise of Social Media

2. Brands, Cesspools and Credibility

3. Can Brands Be Trusted?

4. The Facebook Decade: F8=Fate (Plus interview with executive)

5. The Death of Privacy (Plus Sidebar on Timeline)

6. YouTube: Thirty Five Hours A Minute

7. Twitter: News No Longer Breaks, It Tweets (Plus interview with co-founder)

8. Google Loses Its Buzz

9. The New Wave of Media Researchers

10. Public Displays of Connection: Social Media & Social Capital

11. Politics 2.0

12. The Daily Me vs. The Daily We

13. The Death of Media Brands

Conclusion: Friends, Followers & The Future