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The New Strategic Selling

  • E-Book (epub)
  • 448 Seiten
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The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics an... Weiterlesen
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Beschreibung

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing ",process,", Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not ",boom and bust,", revenue * How to avoid the single most common error when dealing with the competition.

Produktinformationen

Titel: The New Strategic Selling
Untertitel: The Unique Sales System Proven Successful by the World's Best Companies
Autor:
EAN: 9780446548786
ISBN: 978-0-446-54878-6
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Grand Central Publishing
Genre: Werbung, Marketing
Anzahl Seiten: 448
Veröffentlichung: 16.11.2008
Jahr: 2008
Untertitel: Englisch
Dateigrösse: 1.2 MB