Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:

The latest key developments in web, multimedia, and interactive design
Expanded coverage of design in Asia and the Middle East
Emerging design trends and technologies
Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes

You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Autorentext

The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography. Alston W. Purvis is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co-author of numerous books on graphic design history.

Zusammenfassung
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

The latest key developments in web, multimedia, and interactive design
Expanded coverage of design in Asia and the Middle East
Emerging design trends and technologies
Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes
You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Inhalt

Preface to the First Edition viii

Acknowledgments ix

**Part I The Prologue to Graphic Design 1
**The visual message from prehistory through the medieval era

1 The Invention of Writing 5

2 Alphabets 21

3 The Asian Contribution 35

4 Illuminated Manuscripts 49

**Part II A Graphic Renaissance 69
**The origins of European typography and design for printing

5 Printing Comes to Europe 73

6 The German Illustrated Book 85

7 Renaissance Graphic Design 103