Micro-Entrepreneurship For Dummies

Tired of the 9-to-5 grind and want a way to earn or to
supplement your income? Easy.

The media has named the growing trend toward
micro-entrepreneurship "the Rise of the Creative Class," "the Gig
Life," or "the freelance economy." All of those refer to the nearly
4 million workers who were self-employed this past year, and
millions of others who currently supplement their income with
freelance work. While the trend has been spotted before, there's
one stark difference between micro-entrepreneurs today and the
"Free Agent Nation" citizens of the late '90s: technology.
Micro-Entrepreneurship For Dummies shows you how to navigate
this confusing technological landscape in order to make a
contributable profit.

Micro-Entrepreneurship For Dummies aids you in making the
best use of micro-entrepreneurial platforms, with helpful advice
that includes information on signing up for and selling products on
websites such as Airbnb, Craigslist, Taskrabbit, Uber, and
Etsy.

• Micro-enterprise, using online platforms to sell products or
  services,??is a proven way to earn extra money and supplement
  household income

• In today's struggling economy, the importance of self-run
  businesses and small enterprise is growing as more people take
  lower-paying jobs and need a little extra spending money

• Shows you how to sign up for and sell products online

Micro-Entrepreneurship For Dummies appeals to anyone
looking to earn or supplement their income from home.

Autorentext

Paul Mladjenovic is a certified financial planner, micro-entrepreneur, and home business educator with more than 25 years' experience writing and teaching about financial and business start-up topics. He owns RavingCapitalist.com and is also the author of Stock Investing For Dummies.

Zusammenfassung
Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit.

Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.

• Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income
• In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money
• Shows you how to sign up for and sell products online
  Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.

Inhalt

Introduction 1

About This Book 1

Conventions Used in This Book 2

What You're Not to Read 2

Foolish Assumptions 3

How This Book is Organized 3

Part I: Getting Started with Micro-Entrepreneurship 3

Part II: Finding Great Micro-Entrepreneurship Ideas 4

Part III: Marketing and Selling Your Micro-Business 4

Part IV: Considering Taxes and Legal Issues 4

Part V: The Part of Tens 5

Icons Used in This Book 5

Where to Go from Here 5

Part I: Getting Started with Micro-Entrepreneurship 7

Chapter 1: Micro-Entrepreneurship 101: Just the Basics, Please 9

Understanding What Being a Micro-Entrepreneur Means 10

Following your path to be a micro-entrepreneur 10

Figuring out whether you have what it takes to be a micro-entrepreneur 11

Recognizing potential opportunities 11

Deciding What Type of Business Works for You 12

Making Your Micro-Business Noticeable 13

Advertising your services or products 14

Identifying your market 14

Communicating with your clients 14

Marketing your business 14

Being Aware of Taxes and Other Issues 15

Getting others to help you in your business 15

Growing your business 16

Tackling taxes (but fortunately no death) 16

Chapter 2: Knowing Your Path as a Micro-Entrepreneur 17

Recognizing Whether You Need a Formal Business Plan 17

Eyeing What Your Business Plan Addresses 18

Naming the Type of Business Plan You Have 20

Looking Closer at a Business Plan and What It Constitutes 21

Updating Your Business Plan 24

Creating Your Business Plan: Helpful Resources to Review 25

Making Other Stops on Your Path 26

Making Your Business Path Easier: Tools for the Road 27

Going online for some education 28

Teleconferencing or videoconferencing 28

Using open-source software 29

Organizing and being more productive 29

Relying on colleagues 29

Chapter 3: Understanding Yourself: What Makes You Tick 31

Tapping Into the Process of Starting Your Business 31

Doing your 10-10 list to find your passion 32

Focusing on where enjoyment meets competence 34

Figuring out your personality and the type of entrepreneur you are 35

Remembering your great moments 36

Recognizing the Qualities You Need to Be a Micro-Entrepreneur 36

Having initiative 36

Being able to prioritize 37

Managing your time 38

Staying focused 38

Striving for excellence 39

Being persistent 39

Showing creativity 40

Beginning Your Business Life 40

Recognizing why starting at home makes sense 41

Setting up your environment 42

Chapter 4: Setting Up Your Internet Presence 45

Having a Web Presence: Something You Need as a Micro-Entrepreneur 45

Creating Your Website 46

Doing some pre-planning 46

Recognizing the four basic elements 47

Tackling marketing considerations after your website is up 52

Setting up Your Blog 53

Deciding on your blog's purpose 53

Figuring out the blog's set-up in advance 54

Understanding a blog's features 55

Tapping into blogging resources 56

Marketing your blog 57

Considering Other Alternatives to Give You a Web Presence 58

Facebook 58

LinkedIn 58

Chapter 5: Honing In on Opportunities 59

Identifying Customers; Differentiating between Their Wants and Needs 60

Knowing the lifetime value of a customer 60

Recognizing the type of market: Horizontal or vertical 61

Eyeing the Basic Categories of Successful Home Businesses 61

Category one: The problem solver 62

Category two: Anticipating a megatrend 62 ...