This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.

Autorentext

Nur Sabahiah Abdul Sukor is a senior lecturer and researcher at the School of Civil Engineering, Universiti Sains Malaysia. She received her PhD in Transportation Engineering from Kyoto University in 2011. Currently, her area of specialization is sustainable transport, where most of her publications highlight the outcomes for Sustainable Development Goals, especially SDG 11.

Nur Khairiyah Basri obtained her PhD in Sustainable Transportation from the School of Civil Engineering, Universiti Sains Malaysia. During her PhD programme she worked as a research and teaching assistant in Dr Sukor's research group. Her tasks were to design and analyse the survey and interviews, focusing on secondary school students. Her research interest is in statistical modelling, especially that relating to transportation.

Inhalt

CHAPTER 1 SUSTAINABLE TRANSPORT

1.1 Perspectives on sustainable transport

1.2 Definition of sustainable transport

CHAPTER 2 ADOLESCENTS AS THE TARGET FOR SUSTAINABLE TRANSPORT

2.1 Who are the adolescents?

2.2 Travel pattern of adolescents in Penang Island

CHAPTER 3 TRAVEL BEHAVIOUR MODIFICATION (TBM) FOR SUSTAINABLE PROGRAM3.1 What is Travel Behaviour Modification (TBM)? 3.2 Examples of Travel Behaviour Modification Programs CHAPTER 4 TRAVEL BEHAVIOR MODIFICATION (TBM) PROGRAM IN PENANG ISLAND

4.1 Reduce Carbon Footprint Campaign 4.2 Participants

4.2 Campaign Kits

4.3 Intervention programs

CHAPTER 5 IMPLICATIONS OF THE PROGRAM 5.1 Travel pattern

5.2 Mode choice

5.3 Travel Distance 5.4 Travel Duration