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Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.
Autorentext
NICK ROMER is an award-winning inventor of over a hundred products developed for crafters and hobbyists. He has appeared on QVC in the United States for more than fourteen years, and his products have been featured on many other shows, including QVC United Kingdom, QVC Germany, The Shopping Channel Canada, The Rosie O'Donnell Show, Good Morning Philadelphia, and Good Morning Arizona. Romer is a recipient of QVC's Million Dollar Sales Award, a two-time winner of Primedia's Award of Excellence, and has also won the Craft and Hobby Association Buyer's Choice Award. His innovations have been sold in over 22,000 stores in twenty-three countries and can be found on his Web sites, www.GreenSneakers.com and www.ScrapWow.com. As a business strategist and product development specialist, Romer has helped countless others pursue their dreams as well. Visit www.SellonQ.com for more information.
Klappentext
"A fascinating, enlightening, and money-making quick read on how to sell huge volumes of your product on television. A terrific book!"
—Joe Vitale, author of The Key and There's a Customer Born Every Minute When Nick Romer initially envisioned the Kreate-a-lope® Envelope Maker—a template system that shows anyone how to make an envelope out of any kind of paper in seconds—he was far from familiar with what it would take to sell his first invention. He had many questions with regard to marketing, manufacturing, and pricing, but the most pressing question of all was where to begin? A short time into his journey, Romer discovered a then-fledgling home shopping channel called QVC (Quality, Value, and Convenience). He decided to introduce his little idea to the world through QVC and quickly watched his product skyrocket in popularity and profitability. Romer has long since mastered the art of selling on television, and now, with Make Millions Selling on QVC, he shares his extensive experiences and practical know-how with you. Romer's engaging and informative testimonial reveals how anyone—from the youngest inventor to the oldest entrepreneur—can use QVC to launch their product and make millions of dollars in the process. In a fresh, conversational style, Romer takes you from first inspiration to final thoughts as he discusses how to:
Zusammenfassung
Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.
Inhalt
Acknowledgments vii
Introduction ix
Chapter 1 How a Niche Product Generated $441,158.40 in Ten Minutes 1
Chapter 2 The Home Shopping Phenomenon 7
Chapter 3 How to Find or Create Hot Products 11
Chapter 4 Be First and Fastest to Mass Market 17
Chapter 5 How to Protect Your Product 25
Chapter 6 How to Get on QVC 31
Chapter 7 What QVC Looks for in a Product 43
Chapter 8 Your First MeetingPitching Your Product for Acceptance 49
Chapter 9 Your Product Has Been AcceptedNow What? 57
Chapter 10 How to Prepare for Your Big Moment on TV 63
Chapter 11 A Day in the Life at QVC 77
Chapter 12 The Two Most Important Words You Can Associate With Your Product 83
Chapter 13 Getting Paid, Returns, Backorders, and Surges 85
Chapter 14 How to Add Easy Money to Your Bottom Line, and Other Ways to Drive Your Success 89
Chapter 15 Six Mistakes that Can Snap the Back of Your Business, and How to Avoid Them 99
Chapter 16 Open Doors to Greater Success 109
Chapter 17 Beyond QVCThe Big Picture 117
Final Thoughts 123
Appendix A: Resource Directory 125
Appendix B: Frequently Asked Questions 129
Glossary of Terms 132
About the Author 138
Index 139