Prodigal Sons and Material Girls

In today's society many young people have lost sight of the
value of money and seem to believe that money really does "grow on
trees." Part expose and part survival guide, Prodigal Sons and
Material Girls addresses the nagging issue faced by many parents
today - why do their children have such unrealistic
expectations about money?

The book is divided into two comprehensive parts. Part I
outlines the disturbing facts about America's
possession-crazed youth and the society that has distorted their
views. You'll be introduced to everything from the
"three-headed monster"--a high-powered triumvirate of consumer
products companies, media conglomerates, and advertising agencies
that has tremendous influence over your children--to the
distorted view of the American Dream as shaped by principles known
as "The Teen Commandments." In learning what you're up
against you can teach financial responsibility from a position of
strength.

In Part II, Dungan offers creative and convincing examples on
how to leverage his highly successful "Share-Save-Spend" approach
to money - critical elements for you to help your children
break free from the materialism that has become ingrained in our
society. Through insightful anecdotes and simple exercises, you
will learn how to:

• Talk to your children about money

• Understand the difference between financial wants and
  needs

• Increase the probability of your children having a prosperous
  life

• Raise your children's marketing IQ

• Maintain healthy financial boundaries

• Set a healthy example for your children to follow

The "Share-Save-Spend" methodology will help your
children establish healthy financial habits and will undoubtedly
become their foundation for making a lifetime of responsible
financial decisions.

Nathan Dungan is an innovative leader in the financial
services industry. Over the past 15 years, he has been a
top-performing financial advisor outside of Philadelphia, PA and
most recently served as Vice President of Marketing for Lutheran
Brotherhood (now Thrivent Financial for Lutherans), a $57 billion
member-owned financial services company with nearly 3 million
members. Dungan is a frequent speaker and workshop leader and has
been widely quoted on this subject in the New York Times, the Wall
Street Journal, USA Today and has appeared on CNN and PBS.

Autorentext

NATHAN DUNGAN is an innovative leader in the financial services industry. For fifteen years, he was a top-performing financial advisor and served as vice president of marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion, member-owned financial services company with nearly three million members. Dungan, President of Share-Save-Spend LLC, is a frequent speaker and consultant and has been widely quoted on this subject in the New York Times, The Wall Street Journal, and USA Today, and has appeared on CNN and PBS.

Zusammenfassung
In today's society many young people have lost sight of the value of money and seem to believe that money really does "grow on trees." Part expose and part survival guide, Prodigal Sons and Material Girls addresses the nagging issue faced by many parents today why do their children have such unrealistic expectations about money? The book is divided into two comprehensive parts. Part I outlines the disturbing facts about America's possession-crazed youth and the society that has distorted their views. You'll be introduced to everything from the "three-headed monster"a high-powered triumvirate of consumer products companies, media conglomerates, and advertising agencies that has tremendous influence over your childrento the distorted view of the American Dream as shaped by principles known as "The Teen Commandments." In learning what you're up against you can teach financial responsibility from a position of strength.

In Part II, Dungan offers creative and convincing examples on how to leverage his highly successful "Share-Save-Spend" approach to money critical elements for you to help your children break free from the materialism that has become ingrained in our society. Through insightful anecdotes and simple exercises, you will learn how to:

• Talk to your children about money
• Understand the difference between financial wants and needs
• Increase the probability of your children having a prosperous life
• Raise your children's marketing IQ
• Maintain healthy financial boundaries
• Set a healthy example for your children to follow
  The "ShareSaveSpend" methodology will help your children establish healthy financial habits and will undoubtedly become their foundation for making a lifetime of responsible financial decisions.

Nathan Dungan is an innovative leader in the financial services industry. Over the past 15 years, he has been a top-performing financial advisor outside of Philadelphia, PA and most recently served as Vice President of Marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion member-owned financial services company with nearly 3 million members. Dungan is a frequent speaker and workshop leader and has been widely quoted on this subject in the New York Times, the Wall Street Journal, USA Today and has appeared on CNN and PBS.

Inhalt
Foreword. Acknowledgments.

Introduction.

PART I: UNDER THE SPELL OF HYPNOTIC CONSUMPTION.

Just Buy It!

The Gotta-Have-It-Now Generation.

A Branded New World.

The Teen Commandments.

The Three Headed Monster.

Where's the Rest of the Village?

Your Own Worst Enemy.

PART II: A BETTER WAY.

Money See, Money Do.

Your Money, Your Values.

A Balanced LifeSharing, Saving, Spending.

A Balanced LifeSharing.

A Balanced LifeSaving.

A Balanced LifeSpending.

Raising Your Child's Marketing IQ.

Learning to Fly Before Leaving the Nest.

Notes.

Index.