Startupland

The real story of what it takes to risk it all and go for
broke.

Conventional wisdom says most startups need to be in Silicon
Valley, started by young engineers around a sexy new idea, and
backed by VC funding. But as Mikkel Svane reveals in
Startupland, the story of founding Zendesk was anything but
conventional.

Founded in a Copenhagen loft by three thirty-something friends
looking to break free from corporate doldrums, Zendesk Inc. is now
one of the hottest enterprise software companies, still rapidly
growing with customers in 150 countries. But its success was
anything but predestined. With revealing stories both funny and
frank, Mikkel shares how he and his friends bravely left secure
jobs to start something on their own, how he almost went broke
several times, how they picked up themselves and their families to
travel across the world to California and the unknown, and how the
three friends were miraculously still together for Zendesk's IPO
and (still growing) success.

Much like Zendesk's mission itself--to remove friction,
barriers, and mystery in order to make customer service easier and
more approachable--Startupland removes some of the
myths about startups and startup founders. Mikkel's advice,
hard-won through experience, often bucks conventional wisdom and
entrepreneurial tropes. He shares why failure (whether fast or
slow) is awful, why a seemingly boring product or idea can be the
most exciting, why giving back to the community is as important as
the bottom line. From how to hire right (look for people who are
not offended by swearing) to which personas generate the highest
response rates, Mikkel answers the most pressing questions from the
perspective of someone still in the trenches and willing to share
the hard truth, warts and all.

While there are books by consultants who tell you how to build
businesses, or by entrepreneurs now running billion-dollar
businesses, there are few books from people still in the trenches
who acutely remember the difficult daily decisions, the thrill (and
fears) of the early days, the problems that scale with growing a
business, and the reason why they all went on the adventure in the
first place. Startupland is indispensable reading for all
entrepreneurs who want to make their ideas the next big thing. The
book will inspire and empower you to follow your own dream and
create your own story.

Autorentext

MIKKEL SVANE is founder, chairman, and CEO of Zendesk, Inc. (ZEN), a global software company with a beautifully simple web-based customer service desk, loved by tens of thousands of organizations in 150 countries including Uber, Adobe, Red Bull, and Pinterest. He lives in San Francisco with his wife and children. For more information, please visit www.zendesk.com, or follow Mikkel on Twitter via @mikkelsvane.

CARLYE ADLER is an award-winning journalist and coauthor of several bestselling books. Her books have been translated into a dozen languages. She lives in New York. For more information, please visit www.carlyeadler.com.

Zusammenfassung
The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.

Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.

Much like Zendesk's mission itselfto remove friction, barriers, and mystery in order to make customer service easier and more approachableStartupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.

While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

Inhalt

Foreword by Alexia Tsotsis ix

Introduction: The Pursuit of Happiness 1

1 The Honeymoon 7
Believing that what you're doing is great and knowing nothing of what's to come

2 The Salad Days 31
Keeping it together when things should be falling apart

3 Going for Broke 57
How to turn down money and keep your company (and your soul)

4 The Bubble Redux 69
Battling circumstances beyond your control

5 The Game is Not Over 81
Getting investors and getting along with your partners

6 Coming to America 97
Chasing the dreamand dealing with the reality

7 Go West 115
Leveraging location and upending our lives

8 Growing Up 133
Going from building a product to building a companyand messing up along the way

9 Innocence Lost 151
From idealist to realist, and the uncomfortable journey in between

10 Going to the Show 167
Becoming a public company and remembering where we came from

Epilogue 179

A Few More Thoughts 185
It's all about relationships

Notes 189

Acknowledgments 191

About the Authors 193

Index 197