Company Culture For Dummies

Make a difference with company culture

Organizations around the world are looking for the "secret sauce" to create strong company cultures--and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman's to succeed.

Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you'll want to keep close by as you create your own unique culture.

• Implement and manage cultural change effectively

• Apply key principles to achieve organizational goals

• See how new technologies influence organizations

• Retain employees and attract new talent

With this helpful guide, you'll boost your company's culture in no time!

Autorentext

Mike Ganino is retained worldwide as a keynote speaker, trainer, and consultant, helping companies create cultures that engage teams, thrill customers, and drive bottom lines. A former hospitality and tech industry executive, Mike has also helped develop thriving cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking.

Klappentext

• Build a culture that engages your team
• Boost your market share, reputation, & profit with culture

• Win the war for talent with a best-in-class culture Inspire employees and transform your workplace Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's, and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture. Inside

• Inspire, shape, and boost company culture
• Increase sales, profit margins, and brand reputation
• Encourage a collaborative, feedback-rich culture
• Retain and develop employees while attracting top talent

Zusammenfassung
Make a difference with company culture

Organizations around the world are looking for the secret sauce to create strong company culturesand this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman's to succeed.

Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you'll want to keep close by as you create your own unique culture.

• Implement and manage cultural change effectively
• Apply key principles to achieve organizational goals
• See how new technologies influence organizations
• Retain employees and attract new talent
  With this helpful guide, you'll boost your company's culture in no time!

Inhalt

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 3

Part 1: Getting Started with Company Culture 5

Chapter 1: Understanding Company Culture 7

Defining Company Culture 8

Approaching Culture as Your Organization's Operating System 9

The Best Company Cultures: Different but Essentially the Same 12

Steering Clear of the Perks Pitfalls 13

Recognizing the Symptoms of an At-risk Culture 14

Chapter 2: Reaping the Benefits of a Healthy Culture 17

Improving Key Business Metrics with Culture 18

Tallying the Cost of Bad Culture 24

Chapter 3: Benchmarking Company Culture 29

Creating and Conducting Your Culture Survey 30

Tracking Culture in Other Ways 41

Part 2: Starting with Yourself 49

Chapter 4: Managing Yourself 51

Getting Yourself on Board 51

People Do Better When You Do Better 53

Becoming Mindful 54

Getting Started with Self-Management 59

Checking Your Beliefs 72

Managing Your Time 78

Chapter 5: Honing Your Leadership Skills 83

Reinventing Leadership for the Modern Workplace 84

Knowing What Great Leaders Do 85

Serving Your People First 87

Managing for Success 88

Coaching for Performance 90

Uncovering the Seven Sins of Toxic Leadership 92

Part 3: Designing Your Culture for Maximum Impact 95

Chapter 6: Maximizing Your Impact with Mission and Vision 97

Clarifying the Difference between Mission and Vision 98

Understanding the Real Purpose of an Organizational Mission 98

Crafting a Clear and Inspirational Mission Statement 101

Bringing Your Mission to Life 107

Looking into Your Future Vision 109

Drafting Your Organizational Vision 110

Sharing Your Vision 113

Living Your Vision 114

Chapter 7: Setting Your House Rules: Values and Behaviors at Work 115

Getting to the Truth about Company Values 116

Finding the Value in Values 117

Defining Your Organizational Values 120

Aligning Values with Desired Behavior 123

Drafting Your Values and Behavior Statement 126

Launching Your Values and Behavior Blueprint 129

Making Your Values Statement Come to Life 130

Chapter 8: Leveraging Your Culture for Inbound Recruiting 133

Understanding Inbound Marketing 134

Updating the Help Wanted Sign 135

Creating Engaging Content 139

Managing Your Employer Brand 145

Giving Your Culture a Home Page 146

Watching Your Competition 150

Employing the Entire Company as Recruiter 151

Curating a Strong Alumni Referral Network 152

Chapter 9: Hiring to Boost Culture 153

Hiring to Improve Culture 154

Fixing the Recruiting Cycle 155

Defining Your Ideal Candidate 156

Writing a Better Job Description 160

Crafting the Candidate Experience 162

Evaluating the Interview Process 163

Making the Offer 169

Avoiding the Most Common Interviewing Mistakes 171

My Favorite Piece of Advice for Hiring 174

Chapter 10: Onboarding New Hires 175

Using Onboarding to Set the Stage 176

Crafting a Vision for Your New Hire Experience 178

Evaluating Your Current Process 180

Combining Vision and Current Practices for Onboarding Success 182 Designing the Buddy System 187...