eBay Business All-in-One For Dummies,

The selling, marketing, and business tips you need to succeed

eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.

eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.

• Discover the secrets behind driving views for listings

• Find out how to source merchandise for resale

• Get advice on the back-office tasks of running a business

• Grow your business beyond the eBay platform

If you have an eye on building a business on eBay--and beyond--this is the one-stop guide you need to succeed.

Autorentext

Marsha Collier is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, eBay For Dummies, hit store shelves in 1999.

Klappentext
9 Books in one! Expert insight from an ecommerce pro eBay provides the tools, technology, and platform that entrepreneurs need to launch their first successful small business. It takes some know-how, however, to get that business off the ground. Inside, you get advice from a long-time eBay business owner on how to get started, stay ahead, and run your business like a professional ecommerce enterprise. Inside

• eBay Basics
• Essential Tools
• Selling Like a Pro
• Sourcing Merchandise
• Presenting Your Items
• Extending Your Reach
• Storing and Shipping
• Power Selling on eBay
• Office and Legal

Zusammenfassung
The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.

eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.

• Discover the secrets behind driving views for listings
• Find out how to source merchandise for resale
• Get advice on the back-office tasks of running a business
• Grow your business beyond the eBay platform
  If you have an eye on building a business on eBayand beyondthis is the one-stop guide you need to succeed.

Inhalt

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 4

Book 1: eBay Basics 5

Chapter 1: Connecting with Up-to-Date Technology 7

Starting with the Right Device 7

Connecting to eBay without a Computer or While at Home 11

Choosing an ISP 12

Browsing for a Browser 13

Chapter 2: Navigating through eBay 17

Homing In on the Home Page 17

Navigating eBay the Easy Way 21

Maneuvering the Categories 25

Exploring Home Page Search Options 26

Chapter 3: Signing Up and Getting Started 27

Registering on eBay 28

Picking a Pickproof Password 33

Selecting Your User ID 34

Signing In to Deal 35

eBay's Trust & Safety Is Watching 36

Staying Notified about the Rules 37

Abuses You Might Report 37

Don't Get Caught in a Trading Violation 40

Chapter 4: Understanding eBay Transactions 43

Checking Out the Listing Page 43

Bidding on Auctions 49

Buying an Item Outright 53

Supercategories and Specialties 56

Chapter 5: Checking Out a Seller and Leaving Feedback 63

Understanding and Giving Feedback 63

Giving Detailed Seller Ratings Properly 66

Becoming a Star 68

Leaving Feedback with Finesse 69

Ways to Leave Feedback 72

You Have the Last Word Replying to Feedback 73

Checking Out a Seller's Reputation 75

Reading Feedback Reviews 76

Getting Protection on eBay 78

Chapter 6: Bidding to Win 81

Understanding the Bidding Action 82

The Secret's in the Timing 86

My Favorite Bidding Strategies 89

Quick Bidding Tips 91

Succeeding by Sniping 92

Retracting Your Bid in an Emergency 97

Chapter 7: Completing the Transaction 99

Monitoring the Auction Action 99

Checking Out 101

Using Your Credit Card Safely 102

Paying with PayPal 104

Sending Payment Promptly and Securely 108

Contacting the Seller 109

Leaving Responsible Feedback 110

Chapter 8: Participating in the Community 115

Your Social Profile on eBay 116

Reaching the World through Your Profile Page 117

Playing Nice with Other eBay Members 120

Going Deeper into the Community 123

Book 2: Essential Tools 125

Chapter 1: Researching on eBay 127

Looking for Items with eBay's Search 127

Searching for Items by Seller 136

Refining a Search with Other Options 137

Finding eBay Members 138

Understanding eBay's Category Hierarchy 138

Chapter 2: Researching Collectible Prices 141

Pricing New Products for eBay via Mobile 142

Finding Pricing Trends on eBay 144

Following Collectible-Buying Guidelines 148

Online Sources of Information 152

Chapter 3: Five-Star Customer Service via Personalized Communications 157

Communicating Takes a Little Effort 158

Anticipating Initial Buyer Inquiries 158

Communicating through eBay Messages 161

Personalizing Your Buyer's Communication 163

Chapter 4: Letting PayPal Help You Manage the Money 165

Understanding How PayPal Works 166

Sorting Out PayPal's Different Accounts 168

PayPal's Protection Plans 169 Downloading Your...