Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.
Autorentext
Marie Elisabeth Mueller is a public broadcast journalist, university educator, and trainer for digital journalism and communications who has been working in the media industry, at universities and in organisations for more than twenty-five years. She is a versatile author and publicist for print, radio, TV, multimedia and online media. Marie Elisabeth Mueller also conducts storytelling trainings, content strategy coaching and design sprints for innovative digital products for media houses, NGOs and small and medium-sized enterprises. She completed her doctorate in media studies/philosophy at the University of Constance on the topic of "Digital Storytelling in Film". She teaches interactive multimedia storytelling and platform strategy at universities in Germany and abroad, including the Stuttgart Media University and University of the Fine Arts in Berlin (Germany), S. I. Newhouse School for Public Communications in Syracuse (USA), Asian College of Journalism in Chennai (India) and Danish School of Journalism in Aarhus (Denmark). From 2004 to 2008, she was seconded to the University of Nairobi in Kenya as a DAAD lecturer. In 2020, Marie Elisabeth Müller received the Gisela Bonn Award for her outstanding contributions to Indo German relations. She is partner of the international core team of several global collaborative reporting projects like the Global News Relay and the Global Pop-Up Newsroom.
Devadas Rajaram is the former editor-in-chief of Info2cell.com, senior journalist, and a professor of New Media at the Asian College of Journalism (ACJ) in Chennai, India. In 2018, the renowned American media organisation Media Shift named him one of the twenty most innovative journalism teachers in the world - the only one not from the US (http:// mediashift.org/2018/01/edshift20-honoring-innovative-journalism-educators-2017/). Devadas Rajaram is one of the pioneers in digital journalism. He started experimenting with mobile storytelling in 1997. He holds a distinguished Master's degree in International Multimedia Journalism from Newcastle University (UK). Devadas Rajaram is one of the lead educators of international collaborative projects for journalism schools across the world, particularly in the Global Pop-up Newsroom and the Global News Relay. Since 2012, he has been teaching mobile journalism, social media and interactive multimedia storytelling at the Asian College of Journalism in Chennai. He has been a guest lecturer at the Stuttgart Media University in Germany and at the American University in Bulgaria.
Inhalt
Contents
1.1. Facts tell, stories sell
1.2. What is social storytelling?
1.2.1. Listen to your followers
1.2.2. Find the right tone
1.2.3. Make your stories travel across relevant channels
1.2.4. Begin with social stories a long-term relationship with your community
1.3. Why is storytelling so impactful?
1.3.1. Stories wire visuals to our brains
1.3.2. Explain complex matters in simple stories
1.3.3. Lead users as a guide through your stories
1.4. How self storytelling works on your profiles - get inspired by best practice examples
1.4.1. Personal Profile Stories
1.4.2. Community Profile Stories
1.4.3. Brand Profile Stories
1.4.4. Journalists Profile Stories
2.1.1. Farewell to the 'hero's journey'
2.1.2. Guides
2.1.3. Story anatomists
2.1.4. Nanoparticles
2.2. Find story-beats
2.3. Show faces and voices
2.4. Develop micro-stories
2.5. Use multimedia layers
2.6. Make use of cross platform methods
2.7. Collaborate with influencers
3.2. Design your narrative strategy
3.2.1. Engage with your users
3.2.2. Visualise your language
3.2.3. Experiment with user-centred technology
3.3. What is quality content?
3.3.1. Short, relevant, profound, purposeful, rapid
3.3.2. Multimedia content
3.3.3. Interactive content
3.3.4. Immersive elements
3.3.5. Live is life
3.4. The small multimedia abc for social media storytellers with their smartphones
3.4.1. External smartphone equipment
3.4.2. Shooting and framing
3.4.3. Photos
3.4.4. Videos
3.4.5. Shooting
3.4.6. Post-production
3.4.7. Audio and music
3.4.8. Texts
3.4.9. 3D objects
3.4.10. 360-degree spaces
3.5. Produce mobile stories in five steps
3.5.1. Storyboard
3.5.2. Framing
3.5.3. Recording and shooting
3.5.4. Writing
3.5.5. Sequencing and editing
4.2. Micro storytelling
4.2.1. Hashtags
4.2.2. Memes
4.2.3. Feeds
4.2.4. Stories
4.2.5. Why stories and toks replace the newsfeed
4.3. In-built storytelling tools and platform specifics
4.3.1. Social+ companies
4.3.2. Digital shop windows vs. Social stories
4.3.3. Twitter
4.3.4. TikTok
4.3.5. Snapchat
4.3.6. Instagram
4.3.7. Facebook
4.4. Explainer videos
4.5. Social audio
4.6. Live social TV
5.2. How do I find good stories?
5.2.1. Search, find, verify
5.2.2. Story-DNA
5.2.3. Platform-agnostic planning
5.3. How do I prepare best?
5.3.1. Facts, people, stories
5.3.2. Platform-specific planning and producing
5.4. An excellent concept is a must
5.4.1. Planning - Micro stories - Interviews - Shooting and postproduction - Distribution - Documentation - Evaluation
5.4.2. Integrate and customise your micro stories multiple times
5.4.3. Build a slow, long-form interactive story
5.4.4. Give data a face and tell data stories with data relevant for your followers and community
6.1.1. FMD ("Filmmakers Germany") campaigns as best practice examples
6.1.2. "Uganda-Series 2018. Big five - in the wild?"
6.1.3. Japan 2019/2020 - Bucket list
6.2. What are relevant key performance indicators?
6.2.1. Evaluate the whole customer journey
6.2.2. Think sustainable instead click baits and likes
6.2.3. "All-in-one"-campaigns = content x reach x event, for instance the "Usedom Sunspot Awards"
6.2.4. How do I evaluate in social media storytelling and content marketing? - "the disruptive tragedy"
6.2.5. Generate leads and evaluate conversions
6.3. What makes your campaign a success?
6.3.1. No content without call-to-action
6.3.2. Plan and initiate user-generated content (UGC)
6.3.3. Keep in touch with your community!
7.2. What should you keep an eye on? Our expert tips
Authors and experts in this book
Index