The Hidden Rules of Successful Negotiation and Communication

Every day we negotiate, whether in private or professional life. Discover the secrets of successful negotiation and learn successful negotiation techniques from a book packed with expert tips and practical examples! Discern what motivations lie behind the actions of your negotiating partners and learn how to prepare yourself optimally, keep a cool head in difficult situations and successfully implement the lessons of negotiation psychology!

This modern counselor provides insights into economic, psychological and social aspects of negotiations in an innovative and easy -to-read manner. He turns gray theory into colorful reading.

Dr. Sandra Maria Gronewald, journalist and presenter for ZDF

In this compact and easy to understand book you will find many beneficial observations and educational experiences.

Prof. Dr. Dr. h.c. Bert Rürup , former Chairman of the German Council of Economic Experts

This book is an indispensable guide for anyone who wants to make communication more successful.

Prof. Dr. Burkhard Schwenker, Chairman of the Executive Committee of the consulting firm Roland Berger Strategy Consultants

This book contains case studies for effective practice that explain what is most important in negotiations.

Stefan Dräger, Chairman of Dräger Verwaltungs AG

In this compact and easy-to-read book, the author illustrates how negotiations can be made more successful.

Carsten Cramer, Director of Marketing and Authorized Signatory of Borussia Dortmund GmbH & Co. KgaA

A valuable and important book for everyone who needs to communicate easily and to negotiate successfully.

Dr. Dietmar Otti, Managing Director of Marketing at Axel Springer Media Impact

Autorentext
Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI St. Gallen Management Institute, a leading international business school, and Professor of Business Administration at the Lübeck University of Applied Sciences. In addition, Dr. Opresnik is a visiting professor of international universities such as the European Business School in London and the East China University of Science and Technology in Shanghai. His experiences spans 10 years of working in management and marketing positions for Shell International Petroleum Co. Ltd. and is the author of numerous articles and books, including the international marketing textbook "Marketing - A Relationship Perspective" (Vahlen, 2010). Along with Kevin Keller and Phil Kotler, one of the world's leading marketing professors, he works as a co-author of the German edition of "Marketing Management", the "Bible of marketing," which will be released in 2014. As managing director of the consulting firm Opresnik Management Consulting, he works as a coach, keynote speaker and consultant to numerous international corporations, institutions and governments.

Zusammenfassung
Negotiations in professional or private life often take an unsatisfactory course due to stress, confrontation with aggressive or unfair behavior, or because of overwhelming situations.
Negotiations generally require a thorough preparation, strategy and a sophisticated tactic to make us feel safe in the presentation of our goals and arrive at a mutually satisfactory outcome. Conventional books about negotiations are usually limited to strategies and techniques, but leave out elements of psychological communication and emotional intelligence, which include non-verbal communication and empathy, which in turn are essential for successful negotiation. Therefore, this book on the one hand constitutes the essential techniques and strategies in the context of negotiation, but also considers "soft skills" without which negotiations cannot be successful.
This book presents practical examples in dealing with situations such as salary, contract and sales negotiations. In particular on context and time appropriate negotiation techniques; analyzing negotiation partners and their motives; interpret group processes, and how to successfully implement negotiation psychology.

Inhalt
Introduction.- How You Learn to Successfully Negotiate.- Prepare for the Negotiation in Advance.- Gain Self-Motivation Through the Right Attitude.- Create Confidence and a Positive Basis for Discussion by the Proper Greeting.- Find Out the Objectives of Your Negotiating Partner.- Always Negotiate With a Sense of the Benefits for Your Negotiating Partner.- How to Respond to Objections and What to Do When It Gets Tough.- Special Aspects of Price Negotiations.- To Come to a Good Conclusion.- After the Negotiation Is Before the Negotiation.- Final Word.