Web Design For Dummies

Get up to speed on the newest technologies, tools, and
possibilities in web design

Have a great idea for a web site but don't know where or how to
begin? Web Design For Dummies, 3rd Edition is an ideal
starting point! Fully updated to cover the latest and the greatest
in the world of web design, this fun-but-straightforward guide gets
you caught up with everything you need to know to organize your
ideas, create a template, start development, test to make sure
everything is working properly, and launch your finished site.
Packed with invaluable advice on incorporating social media
aspects, linking content with social sites, and designing for
mobile devices, this book will have you web designing like a pro in
no time.

• Highlights the many significant changes in the world of web
  design since the previous edition, including the introduction of
  HTML5, new technologies for sharing media, mobile web design, and
  more

• Zeroes in on effectively using color, text, and navigation

• Reveals helpful advice for avoiding common pitfalls

• Details ways to connect with social sites like Twitter and
  Facebook

Web Design For Dummies, 3rd Edition goes beyond just
making a basic web site and instead encourages you to create a site
that is appealing, practical, and useful.

Autorentext
Lisa Lopuck is an experienced digital creative executive with over 20 years building, inspiring, and leading creative teams; managing vendors; overseeing digital department and project budgets, brand identity, packaging, and pointof-sale design; and guiding innovation and best practices for web, mobile, social media, and e-commerce projects.

Zusammenfassung
Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time.

• Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more
• Zeroes in on effectively using color, text, and navigation
• Reveals helpful advice for avoiding common pitfalls
• Details ways to connect with social sites like Twitter and Facebook
  Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Inhalt

Introduction 1

Part I: The Web Design Kick-Off 7

Chapter 1: So You're Designing a Website 9

Chapter 2: From Concept to Execution 19

Part II: User-Friendly Design 35

Chapter 3: Designing the Right Site for the Right Crowd 37

Chapter 4: Organizing and Navigating Web Content 59

Chapter 5: User Interface Design for the Web 77

Chapter 6: User Testing: Lab Coats Not Required 95

Part III: Designing Web Graphics 111

Chapter 7: Web Graphic Design 101 113

Chapter 8: Letter-Perfect Type Design 133

Chapter 9: Understanding Web Color, Resolution, and File Formats
151

Chapter 10: Building Your Web Comps 173

Chapter 11: Getting Inspired: Web-Design Ideas 189

Chapter 12: Presenting Your Design Masterpiece 209

Part IV: Producing the Final Website 219

Chapter 13: Building the Presentation Layer 221

Chapter 14: Platform Selection, Content Management, Analytics,
and SEO 239

Chapter 15: Websites on Steroids 263

Part V: The Part of Tens 285

Chapter 16: Ten Tips for Managing Your Web-Design Business
287

Chapter 17: Ten Information and Interaction Design Tips 301

Chapter 18: Ten Things That Can Go Wrong 311

Index 321