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Big Bang Disruption

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It used to take years or even decades fordisruptive innovations to dethrone dominantproducts and services. But now any businesscan... Weiterlesen
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Beschreibung

It used to take years or even decades fordisruptive innovations to dethrone dominantproducts and services. But now any businesscan be devastated virtually overnightby something better and cheaper. How canexecutives protect themselves and harnessthe power of Big Bang Disruption?Just a few years ago, drivers happily spent more than$200 for a GPS unit. But as smartphones exploded inpopularity, free navigation apps exceeded the performanceof stand-alone devices. Eighteen months afterthe debut of the navigation apps, leading GPS manufacturershad lost 85 percent of their market value.Consumer electronics and computer makershave long struggled in a world of exponential technologyimprovements and short product life spans.But until recently, hotels, taxi services, doctors, andenergy companies had little to fear from the informationrevolution.Those days are gone forever. Software-basedproducts are replacing physical goods. And everyservice provider must compete with cloud-basedtools that offer customers a better way to interact.Today, start-ups with minimal experience andno capital can unravel your strategy before you evenbegin to grasp whats happening. Never mind theinnovators dilemmathis is the innovators disaster.And its happening in nearly every industry.Worse, Big Bang Disruptors may not even seeyou as competition. They dont share your approachto customer service, and theyre not sizing up yourproduct line to offer better prices. You may simplybe collateral damage in their efforts to win completelydifferent markets.The good news is that any business can masterthe strategy of the start-ups. Larry Downes andPaul Nunes analyze the origins, economics, andanatomy of Big Bang Disruption. They identifyfour key stages of the new innovation life cycle,helping you spot potential disruptors in time. Andthey offer twelve rules for defending your markets,launching disruptors of your own, and getting outwhile theres still time.Based on extensive research by the AccentureInstitute for High Performance and in-depth interviewswith entrepreneurs, investors, and executivesfrom more than thirty industries, Big Bang Disruptionwill arm you with strategies and insights to thrive inthis brave new world.

Autorentext

LARRY DOWNES is an Internet industry analyst and author on the impact of disruptive technologies on business and policy. His first book, Unleashing the Killer App, was one of the biggest business bestsellers of the early 2000s. He is a columnist for Forbes and CNET and writes regularly for other publications including USA Today and the Harvard Business Review. He lives in Berkeley, California.

PAUL NUNES is the Global Managing Director of Research at the Accenture Institute for High Performance and the senior contributing editor at Outlook, Accenture's journal of thought leadership. His most recent book is Jumping the S-Curve. His research findings have been covered by the New York Times, the Wall Street Journal, USA Today, and Forbes. He lives in Boston.



Klappentext

It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption?

Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value.

Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution.

Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact.

Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what's happening. Never mind the "innovator's dilemma"-this is the innovator's disaster. And it's happening in nearly every industry.

Worse, Big Bang Disruptors may not even see you as competition. They don't share your approach to customer service, and they're not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets.

The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there's still time.

Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Produktinformationen

Titel: Big Bang Disruption
Untertitel: Strategy in the Age of Devastating Innovation
Autor:
EAN: 9780698143388
ISBN: 978-0-698-14338-8
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (epub)
Herausgeber: Penguin Publishing Group
Genre: Management
Anzahl Seiten: 272
Veröffentlichung: 07.01.2014
Jahr: 2014
Untertitel: Englisch