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Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies

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  • 320 Seiten
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Ostherr's ambitious book explores 120 years of medical image-making to explain how visual representations came to play a cent... Weiterlesen
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Beschreibung

Ostherr's ambitious book explores 120 years of medical image-making to explain how visual representations came to play a central role in medical education and practice. She demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists and the mass media acquire cultural meaning and influence, shaping professional and popular understandings of health and disease.

Autorentext

Kirsten Ostherr is an Associate Professor of English at Rice University. She is author of Cinematic Prophylaxis: Globalization and Contagion in the Discourse of World Health.



Klappentext

How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age? Kirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the "golden age" of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like Marcus Welby, MD and more recent reality shows like Boston Med and Doctor 90210. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.



Inhalt

Introduction: Medical Ways of Seeing Chapter One: Visual Education, Health Communication, and Scientific Filmmaking in the Early Twentieth Century Chapter Two: "The Entire Medical Profession Is Becoming 'Film Conscious'": How Cinema Became Part of Medical Education Chapter Three: "The Disruption of Medical Education throughout the World": Global Networks for Medical Media in the Postwar Era Chapter Four: From the Avant-Garde to Experimental Television: Mid-Century Technologies of Medical Perception Chapter Five: Medical Relevance and Public Relations: How Cinéma Vérité Became the Video News Release Chapter Six: Medical Reality TV, Social Media, and the Networked Patient Conclusion: Ten Lessons for the Future of Medical Media Bibliography

Produktinformationen

Titel: Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies
Untertitel: Producing the Patient Through Film, Television, and Imaging Technologies
Autor:
EAN: 9780199876235
ISBN: 978-0-19-987623-5
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Oxford University Press
Genre: Sonstiges
Anzahl Seiten: 320
Veröffentlichung: 11.03.2013
Jahr: 2013
Untertitel: Englisch