Zum Welttag des Buches: 15% Rabatt auf Bücher (DE/EN) und ausgewählte E-Books! Jetzt profitieren

Willkommen. Schön, sind Sie da!

Mein Ex Libris

DEFR

KontaktHilfeServiceÜber Ex LibrisFirmenkundschaftFilialen

Erweiterte Suche

BücherE-BooksFilmeMusikGamesPapeterieGeschenke & FunSpiele

Credibility and perception of green branding in destinations. A case study of Switzerland

Julia Weis

E-Book (pdf)

(0)

Erste Bewertung abgeben

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: Engli...

15%

36.90

CHF31.35

Sie sparen CHF 5.55

Download steht sofort bereit

E-Book (pdf)

Beschreibung

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.