Pocket Guide to Publishing

Publisher John Koehler and executive editor Joe Coccaro share 100 golden nuggets of wisdom that help answer the many reoccurring questions that authors have.

How collaborative should the process be with a publisher? What is a decent royalty percentage? How is the price of your book determined? Do you need to have an attorney look at a contract before you sign? What's the difference between line and copy editing? How much and what kind of marketing should an author expect to do?

These questions and many more are answered in this pocket guide to publishing.

Autorentext

John Kehler, president and publisher. John is the company founder and runs its day-to-day operations. He is an award-winning graphics designer and the author of seven books. He was awarded the lifetime achievement Silver Medal by the Advertising Federation of Hampton Roads in 2016. He earned a BFA in Communications Arts and Design from Virginia Commonwealth University and attended graduate studies at George Washington University in Washington, D.C. John's professional career includes being senior art director of a major advertising agency and running a design studio. John lives in Virginia Beach, VA and is active in his church. He has helped run a ministry dedicated to helping children with disabilities, a cause he is still very much dedicated to. John made an international splash in 1991 by winning the Boomerang World Championship in Perth, Australia and was a member of the Foster's Boomerang 2000 Team, a touring troop that taught professional athletes, and others, the gospel of boomerangs.

Inhalt

Foreword 03 Introduction 07 1. Publishing Evolution, Revolution 20 2. Publishing Options 25 3. Traditional Model 25 4. Hybrid Model 25 5. Self-Publishing 26 6. Our Model: Emerging Authors Program 30 7. Author Relations 31 8. Contracts, Royalties, and Respect, Oh my! 32 9. Sample Contract 36 10. Publication Agreement 36 11. Pay To Play 53 12. Paying For Publishing 56 Editing: Tough Love 59 13. Types Of Editing 63 14. Line Editing 63 15. Copy Editing 68 16. Proofreading 69 17. First Impressions 71 18. Manuscript Preparation: Looks Matter 78 19. Formatting your Manuscript 78 20. Submitting Your Manuscript 81 Design 83 21. Front Cover 85 22. Back Cover 88 23. Description 88 24. Author Biography 88 25. Pricing and Bar Code 89 26. Spine 90 27. Cover Wrap 90 28. Cover Styles 92 29. Perfect Binding 92 30. Hardback with Dust Jacket 93 31. Hardback Case Laminate 93 32. Interior Text Design 95 33. Book Size 95 34. Margins 95 35. Typefaces 95 36. Pagination 96 37. Copyright page 96 38. Front Matter 97 39. Chapter pages 97 40. Back Matter 97 41. Fiction vs. Nonfiction 98 The Production Process 99 42. Checklist and Timeline 100 43. Title Preparation 102 44. Signed and Executed Contract 102 45. Author Questionnaire 102 46. Manuscript Formatting 102 47. Welcome Call 103 48. Creative & Production 103 49. Front Cover Design 103 50. Marketing Call 104 51. Editing 104 52. Text Layout 104 53. Copyediting 105 54. Cover Wrap and Text Layouts 105 55. Client Approval 105 56. Tip Sheet 105 Printing & ARC's 106 57. Advanced Review Copies 106 58. Author Purchases 106 Distribution 107 59. Online Print Presales 107 60. E-books 107 61. Print Production 107 62. ISBN 109 63. IngramSpark 110 64. E-book Production 110 65. Distribution 111 66. Print 112 67. Digital 113 Marketing 117 68. What the Publisher Does 118 69. Book Web Page 119 70. Author's Questionnaire 119 71. Title Management System (TMS) 119 72. Tip Sheets 119 73. Advance Review Copies 120 74. Author Purchases 120 75. E-book Campaigns 121 76. Catalog Inclusion 121 77. Vote the Cover Campaigns 121 78. Audio and Foreign Rights 122 79. What the Author Does 123 80. The Right Mindset 123 81. Marketing Call 123 82. Social Media 123 83. Author's Website 124 84. Blogs 125 85. Facebook 126 86. Facebook Forum 126 87. Twitter 126 88. LinkedIn 127 89. YouTube 127 90. Amazon Author Central 127 91. Goodreads 127 92. Bookbub 128 93. NetGalley 128 94. Conventional Media 129 95. Advanced Review Copies 129 96. Book Talks and Events 130 97. Blog Tours 130 98. Share the Wealth 130 99. Hiring A Pro 131 100. Author Questionnaire 131 In Closing 141 About the Authors 144