Starting Your Own Business

This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. Finding a good idea Getting started Creating a winning business plan Funding your enterprise Marketing your business Maintaining progress * Monitoring growth

Autorentext

Jim Green

Inhalt

CONTENTS; List of illustrations; Preface; 1. Getting started; 2. Finding ideas; 3. Creating a winning business plan; 4. Funding your enterprise; 5. Planning ahead; 6. Marketing your enterprise; 7. Cultivating the selling habit; 8. Developing the right qualities; 9. Maintaining progress; 10. Powering your way to success; 11. Why women excel in small business; 12. Why you need a website even if your business is offline 13. Devising master checks for ongoing efficiency; 14. Monitoring growth using an audit checklist; Glossary of Business Terms; Appendix 1: Source of Public Sector Assistance; Appendix 2: The Internet; Business Address Book; More Business Books to Help You; Index.