One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools--including shoppable posts, devoted business profiles, and advanced analytics--and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

Set up your account, profile, and analytics
Upload content and get smart with IG Stories and live video
Build and target paid advertising
Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business--and there's no better way to begin a gripping new chapter in that story than with this book.

Autorentext

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

Corey Walker is a marketing strategist and owner of The Marketing Specialist.

Klappentext

Establish a profile just for your business
Grow your audience, your brand, and your sales
Enhance your business with Stories, Live, and Reels
Tell your business story to 1+ billion users! One of the most social of all social media platforms, Instagram also has the highest brand engagement rate. Add 1+ billion monthly users and you have an unparalleled opportunity to be a central part of your customers' social media lives. This book puts you in the picture on how to showcase your business, craft a narrative, and gather insights into your audience. Whatever your Instagram skill level, there is always somewhere new to take the story of your business and no better way to begin a fun new chapter than with this book! Inside...
Perfect your profile
Find your target audience
Get artistic with photos
Use the power of the hashtag
Tell a gripping story
Connect to fans with video
Create a winning contest
Design a creative ad campaign

Zusammenfassung
Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business toolsincluding shoppable posts, devoted business profiles, and advanced analyticsand you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

Set up your account, profile, and analytics
Upload content and get smart with IG Stories and live video
Build and target paid advertising
Master the art of the hashtag
Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your businessand there's no better way to begin a gripping new chapter in that story than with this book.

Inhalt

Introduction 1

Part 1: Creating Your Profile 5

Chapter 1: Installing Instagram 7

Chapter 2: Setting Up Your Profile 21

Chapter 3: Hitting Your Target Audience 35

Part 2: Creating Your Narrative 49

Chapter 4: Taking and Posting Great Photos 51

Chapter 5: Recording and Posting Great Videos 69

Part 3: Interacting with Others 79

Chapter 6: Finding People to Follow 81

Chapter 7: Sharing and Commenting on Posts 95